Introduction: The iPhone’s Origin and Evolution Story

In 2007, Steve Jobs unveiled a device that combined “a widescreen iPod, a mobile phone, and an internet communicator” – the original iPhone. It’s hard to overstate how revolutionary this first iPhone (2007) was: a 3.5-inch multitouch screen, no physical keyboard, and a fully-fledged web browser in your pocket. At launch it cost $499 USD (for 4GB) – seen as shockingly expensive at the time – and it didn’t even support apps or 3G networks. Yet, this humble 2-megapixel handset ignited a mobile revolution. Fast forward to today, and Apple has released dozens of iPhone models, each pushing the envelope in design, features, and pricing. The iPhone’s journey from a 2MP single-camera phone to 48MP triple-camera powerhouses is full of interesting facts and milestones. For instance, Apple’s best-selling model, the iPhone 6, introduced in 2014, tapped into pent-up demand for larger screens and ended up selling over 220 million units (a record for any smartphone). Along the way, there were notable flops too, like the iPhone 5c and iPhone 12 mini, which taught Apple valuable lessons about pricing and consumer preferences. In this comprehensive timeline, we’ll walk through every iPhone ever made – including all the main series, Plus/Max big-screen variants, mini and SE budget versions, and Pro models – detailing their release dates, camera specs, highest iOS support, standout features (and quirks), unit sales, original launch prices in Canada (or converted estimates), and what those launch prices equate to in 2025 Canadian dollars after inflation. We’ll also rank all the models by their inflation-adjusted launch price, analyze which iPhones were runaway hits or disappointing duds (and why), and peek into the future of iPhones – from potential foldable designs to sci-fi ideas like AR glasses and neural interfaces. Get ready for a nostalgic and insightful ride from 2007 to 2025, and beyond!

(Note: Original Canadian launch prices are cited where available; if a model didn’t officially launch in Canada, we convert its USD price to CAD and note it. Inflation-adjusted prices are approximate, calculated to 2025 CAD values to show what each model’s launch price would be equivalent to today.)

2007: iPhone (1st Generation) – The One That Started It All

• Release Date: June 29, 2007
• Camera: 2 MP rear camera; no front camera (selfies weren’t a thing yet!)
• Highest Supported iOS: iPhone OS 1.0 at launch; upgradable to iPhone OS 3.1.3 (this original iPhone did not get iOS 4, ending support in 2010)
• Notable Features: First multi-touch smartphone – introduced pinch-to-zoom and on-screen QWERTY keyboard. Came with a built-in iPod and Safari web browser. Visual Voicemail was a standout feature. Notable Limitations: No App Store (apps were added in 2008 with iOS 2.0), no GPS, no video recording, and it only supported 2G EDGE networks (no 3G data). The aluminum back was prone to scratches, and the camera had no flash or autofocus.
• Unit Sales: ~6 million units (estimate). The original iPhone was only available in a few countries (initially U.S. only) and on one carrier (AT&T in the U.S.), which limited its sales. It was a niche luxury gadget at first, but it laid the groundwork for the smartphone era.
• Original Launch Price (CAD): Not sold officially in Canada – Approximately $599 CAD for the 8GB model (estimated from $599 USD launch price). Apple dropped the 4GB model early on due to poor sales and cut the 8GB US price to $399 shortly after launch – a rare price drop that early adopters surely remember! (Apple even issued $100 Apple Store credits to appease upset first adopters.)
• 2025 Inflation-Adjusted Price (CAD): Roughly $870 in today’s dollars. In other words, that 8GB iPhone in 2007 cost about as much in real terms as a new iPhone 15 Pro does today, which shows that while iPhones feel pricey now, the concept of a $800–$1000 phone isn’t new – it started right at the beginning.

2008: iPhone 3G – Faster Network and the App Store

• Release Date: July 11, 2008 (the first iPhone launched in Canada, on Rogers)
• Camera: 2 MP rear camera (same shooter as the original); still no front camera
• Highest Supported iOS: Launched with iPhone OS 2.0 (which introduced the App Store) and upgradable to iOS 4.2.1 – though iOS 4 ran slowly on this model’s 128MB of RAM, and some features (like Home Screen wallpapers) were disabled
• Notable Features: Added 3G cellular data – a big upgrade from 2G, hence the name. GPS was built-in for the first time, enabling location-based apps. Most importantly, the App Store debuted alongside the iPhone 3G, allowing third-party apps and effectively turning the iPhone into a versatile software platform. The iPhone 3G also introduced a new black (or white) plastic back design, which improved signal strength. Limitations: Still no video recording or flash on the camera. No front camera. It lacked some hardware refinements – e.g. no compass, and the plastic back was prone to cracking.
• Unit Sales: Apple sold about 15–20 million iPhone 3G units (approximate). It was wildly successful compared to the first model, thanks to a wider international release (Canada, Europe, Asia) and a lower effective price – in many places it was $199 on contract, which made it much more accessible. The introduction of the App Store also fueled demand as the iPhone suddenly could do a lot more.
• Original Launch Price (CAD): $199 CAD with a 3-year contract for the 8GB model was the advertised price in Canada. Unsubsidized, it was roughly $699 CAD for 8GB (Apple didn’t sell it unlocked initially, but that would’ve been the ballpark). The 16GB model was about $299 on contract (or around $799 outright).
• 2025 Inflation-Adjusted Price (CAD): Approximately $1,000 today for an 8GB iPhone 3G (unlocked). The subsidized $199 contract price sounds cheap, but remember, plans were pricey – when adjusted, that upfront $199 in 2008 is about $285 in 2025 dollars, not including the carrier plan. For an apples-to-apples comparison, the full device cost was around $1k in today’s money, showing that the iPhone was a high-end item even as Apple tried to broaden its appeal.

2009: iPhone 3GS – Speed, Video, and Voice

• Release Date: June 19, 2009
• Camera: 3 MP rear camera, now with autofocus and for the first time video recording (480p)! No front camera yet.
• Highest Supported iOS: Shipped with iPhone OS 3.0; upgradable to iOS 6.1.6 (the 3GS had impressive longevity – it supported iOS 6 in 2012, getting updates for over 3 years)
• Notable Features: The “S” stood for Speed – the 3GS doubled processing power and RAM, making the phone much snappier. It was the first iPhone to offer video recording, and it introduced Voice Control (the precursor to Siri) for hands-free commands. MMS messaging support and a digital compass were added. Limitations: Design-wise it was nearly identical to the 3G (glossy plastic back), which some found less exciting. Still no front-facing camera, and the screen was the same 3.5-inch 480×320 resolution, which was starting to age.
• Unit Sales: Approximately 30–35 million units. The 3GS sold even better than the 3G. Apple’s momentum was building – by late 2009, cumulative iPhone sales passed 50 million. The 3GS’s strong sales were helped by Apple keeping the older 3G as a lower-cost option and expanding to more carriers.
• Original Launch Price (CAD): $199 CAD on a 3-year contract (16GB model). Unlocked pricing (once Apple later offered it) was around $699 CAD for 16GB and $799 for 32GB. Essentially, prices were similar to the 3G’s – you got a lot more phone for the same money.
• 2025 Inflation-Adjusted Price (CAD): Roughly $985 today for a base 16GB iPhone 3GS bought outright. Despite being called a “speed” upgrade, the 3GS was a huge leap that extended the platform’s life – and many held onto this model for years. (Fun fact: the 3GS was so beloved for its headphone jack and classic design that an obscure firm even rereleased it in 2018 in South Korea as a nostalgia item!)

2010: iPhone 4 – Retina Revolution (but Antenna Woes)

• Release Date: June 24, 2010 (the first iPhone launched simultaneously on multiple Canadian carriers – Rogers, Bell, Telus)
• Camera: 5 MP rear camera with LED flash – a big upgrade in photo quality – plus 720p HD video recording. The iPhone 4 also introduced the first front-facing camera (VGA, 0.3 MP) to the iPhone line, mainly to enable FaceTime video calls.
• Highest Supported iOS: Launched with iOS 4.0 (this was the first release branded “iOS” instead of iPhone OS). The iPhone 4 is upgradeable to iOS 7.1.2, which it received in 2014. (Notably, the iPhone 4’s performance on iOS 7 was sluggish, and that was its final update.)
• Notable Features: The Retina Display debuted – a 3.5-inch screen at 326 ppi that astonished people with its sharpness (960×640 resolution). The iPhone 4 had a radical new design with a glass front and back and a stainless steel band frame. That steel band antenna enabled a much thinner profile and looked gorgeous. It added a gyroscope sensor for more precise motion tracking (useful in gaming and AR). And with the front camera, Apple introduced FaceTime video calling (Wi-Fi only at the time). Limitations/Controversy: Shortly after launch, the iPhone 4 became infamous for “Antennagate.” If you gripped the phone a certain way (“death grip”), the external antenna band could lose signal. This sparked a media storm, leading Apple to offer free bumper cases and a rare public apology from Jobs. Additionally, the all-glass body, while premium, meant phones could shatter if dropped – users learned to love (or hate) cases.
• Unit Sales: Around 50 million iPhone 4 units sold worldwide. It was hugely popular – despite the antenna issue, the iPhone 4 demand was through the roof, with people lining up for days. By late 2010, the iPhone was on track to become Apple’s biggest product line.
• Original Launch Price (CAD): $659 CAD for 16GB unlocked (Apple began selling unlocked iPhones in Canada around this time). Carrier contract price was about $159–$199 for 16GB on a 3-year term. (The 32GB was about $779 unlocked, or ~$269 on contract). Note: Apple adjusted the price to $649 CAD in 2011 when the 8GB iPhone 4 stayed on sale as a lower-tier model, which is often cited as the iPhone 4’s price.
• 2025 Inflation-Adjusted Price (CAD): Approximately $900 in today’s dollars (for the 16GB model). The iPhone 4 offered a high-end build and display that in 2010 felt ultra-premium – and its price in 2025 terms shows it: about on par with a modern iPhone 15 in cost. It’s fondly remembered as one of the most beautifully designed iPhones (many consider it Apple’s best design to date, antenna issues aside).

2011: iPhone 4S – Siri Enters the Stage

• Release Date: October 14, 2011 (breaking the summer release tradition, this launched in the fall)
• Camera: 8 MP rear camera with improved low-light performance and 1080p full-HD video recording. The front camera remained VGA.
• Highest Supported iOS: Debuted with iOS 5.0; upgradable to iOS 9.3.6 (the 4S received updates up to 2019! It got iOS 9 in 2015, and even a GPS bug security fix in 2019 – an impressive 8-year support span).
• Notable Features: Introduced Siri, the voice-activated virtual assistant, which was a jaw-dropping novelty in 2011 – you could ask your phone questions and get spoken answers. The 4S also was a worldphone, adding dual-mode GSM/CDMA capability so one model could be used globally. It sported the new Apple A5 chip (dual-core) making it twice as fast as the iPhone 4. iOS 5 on the 4S added features like iCloud, iMessage, Notification Center, and wireless syncing. The camera upgrade to 8MP with 1080p video made the 4S one of the best camera phones of its time. Limitations: The form factor was the same as iPhone 4 – externally it looked nearly identical (some were disappointed it wasn’t an “iPhone 5” redesign). Siri was innovative but beta – often misunderstanding queries (leading to both fun moments and frustration). And the battery life on the 4S took a hit due to the more powerful chip and Siri’s always-listening feature.
• Unit Sales: The iPhone 4S was a smash hit. Apple sold about 60 million 4S units in its first year (and many more later as it stayed on sale at lower prices). It set records at launch – over 4 million sold in the first weekend, which was the fastest-selling phone ever at that time. The addition of Sprint and other carriers in the US, and broader international rollout, helped the 4S surge. Siri’s novelty also drove interest and marketing.
• Original Launch Price (CAD): $649 CAD unlocked for 16GB (at launch, Apple priced it roughly the same as the iPhone 4’s range). On contract (2-year contracts started by then in Canada), it was $199 for 16GB. Higher capacities 32GB and 64GB were more (around $749 and $849 unlocked respectively).
• 2025 Inflation-Adjusted Price (CAD): Around $875 for the base model. With its A5 chip and 8MP camera, the 4S in late 2011 pushed the smartphone forward – and in today’s dollars its launch price was equivalent to a premium phone price, underscoring that consumers were increasingly willing to pay for high-end smartphones. The longevity of the 4S (getting iOS 9) means many people kept it for years, getting great value out of that upfront cost.

2012: iPhone 5 – A Taller Screen and Lightning Strikes

• Release Date: September 21, 2012
• Camera: 8 MP rear camera (similar specs to 4S on paper, but with improved lens and image processing; still 1080p video). 1.2 MP front camera (finally a bump from VGA, supporting 720p HD FaceTime calls).
• Highest Supported iOS: Came with iOS 6.0; upgradable to iOS 10.3.4 (the iPhone 5 was supported through 2017 – iOS 10 was its last major update).
• Notable Features: First iPhone with a larger screen – 4 inches, up from 3.5” on all prior models. The display became taller (16:9 ratio), allowing an extra row of icons and better video viewing. Introduced the Lightning connector, replacing the old 30-pin dock connector – this digital, reversible port was controversial at first (rendering old accessories obsolete or needing adapters) but it enabled thinner design and has been the standard until its 2023 retirement. The iPhone 5 had a new aluminum body (anodized aluminum back with glass inlays) making it lighter and thinner; it was strikingly slender compared to the 4/4S. It also was the first iPhone with 4G LTE support, greatly increasing cellular data speeds (a huge deal as carriers rolled out LTE networks). Powered by the Apple A6 chip, it was very fast and smooth for its time. Limitations: The move to a new connector irritated some users due to accessory incompatibility. Some iPhone 5 units had chipping issues with the anodized black coating (the “scuffgate” where the black model’s edges could scuff easily). And while the taller screen was welcomed, Apple didn’t increase width – so it was still relatively small by Android standards of 2012 (which saw 4.3–4.8” phones).
• Unit Sales: The iPhone 5 sold tremendously well – estimates around 70+ million units during its run (though Apple didn’t break out exact model numbers publicly). It had 5 million units sold in the first weekend, a record in 2012. However, its overall sales were eventually surpassed by its successor (5s) and by the iPhone 6 later, due to those models being on market longer or tapping new demand. The iPhone 5 had a slightly shorter shelf life (discontinued in 2013 in favor of 5s/5c). Notably, the iPhone 5’s production saw some challenges (Foxconn cited how hard it was to manufacture the slim, precision design), but that didn’t dampen consumer enthusiasm.
• Original Launch Price (CAD): $699 CAD unlocked for 16GB at launch. (In the US it was $649 USD, and the CAD pricing was a bit higher due to exchange rates at the time – roughly $699). The 32GB was around $799, 64GB around $899 unlocked. On a 2-year contract in Canada, the 16GB iPhone 5 was typically $179–$199.
• 2025 Inflation-Adjusted Price (CAD): About $930 in today’s dollars (for the base model). This shows that the iPhone 5 – with its LTE, new design, and improved internals – commanded a premium, but delivered a modern smartphone experience that many consider the first “fully realized” iPhone (bigger screen + 4G). Even in 2025, a sub-$1000 price for a flagship iPhone sounds reasonable – in 2012 that was already the norm when adjusted for inflation.

2013: iPhone 5c – Colorful Budget Experiment

• Release Date: September 20, 2013 (launched alongside the 5s as a lower-cost option)
• Camera: 8 MP rear camera (essentially the same camera hardware as the previous year’s iPhone 5). 1.2 MP front camera.
• Highest Supported iOS: Shipped with iOS 7.0; upgradable to iOS 10.3.3 (one minor sub-version lower than the 5’s 10.3.4, due to different hardware variants – effectively the same support lifespan through 2017).
• Notable Features: The iPhone 5c was basically an iPhone 5 repackaged in a new shell. That shell was a single-piece polycarbonate plastic unibody available in five bright colors (blue, green, pink, yellow, white) – a stark contrast to the metal-and-glass black/white iPhones before. It was meant to be a more affordable, youth-friendly iPhone. It carried over the internals of the iPhone 5 (A6 chip, etc.) but improved the front camera slightly and had more LTE bands. It launched with iOS 7, which featured a colorful new flat design – nicely complementing the playful hardware colors. Limitations: It wasn’t that cheap – it basically replaced the prior iPhone 5’s price tier. Many consumers perceived it as not enough bang for buck: it lacked the new features of the 5s (no Touch ID, slower 32-bit chip, etc.) while not being that much cheaper. The plastic build, while sturdy and glossy, was a harder sell at a time when premium phones were aluminum. As a result, the 5c didn’t meet sales expectations (the press dubbed it a “flop” in Apple terms, though by normal standards it sold millions).
• Unit Sales: Apple doesn’t break out models, but estimates suggest iPhone 5c sales were significantly lower than the 5s – possibly on the order of ~25 million units for the 5c versus ~60 million for 5s in similar time frames. The 5c reportedly made up only about 20% of 2013–2014 iPhone sales, with the 5s being the far more popular choice. It turns out consumers preferred to spend a bit more for the flagship. The 5c is often considered one of Apple’s few missteps in iPhone marketing.
• Original Launch Price (CAD): $599 CAD unlocked for the 16GB model (approximately – it was $549 USD, and Canada’s price was about $50 higher). On a 2-year contract, the iPhone 5c 16GB was $99 or sometimes $0 on promotion. It was positioned as a budget option (about $120–$130 CAD cheaper than the 5s).
• 2025 Inflation-Adjusted Price (CAD): Around $790 today. In hindsight, nearly $800 (inflation-adjusted) for a “budget” phone with previous-gen tech explains why the 5c struggled – consumers didn’t see enough value at that price. Apple learned that its customers would either pay for premium or go for older models – a lesson that influenced future “SE” models and pricing strategies.

2013: iPhone 5s – 64-Bit, Touch ID, and Gold Rush

• Release Date: September 20, 2013 (launched alongside the 5c)
• Camera: 8 MP rear camera with a larger sensor and dual-LED “True Tone” flash (first time – one amber and one white LED for better color temperature in photos). It could also shoot 120 fps slow-motion video (720p) – a new fun feature. Front camera 1.2 MP.
• Highest Supported iOS: Shipped with iOS 7.0; upgradable to iOS 12.5.7 (the 5s had a very long life, getting updates through 2019!). Notably, iOS 12 runs decently on it, meaning the 5s supported six major iOS versions – a testament to the future-proofing of its 64-bit chip.
• Notable Features: First smartphone ever with a 64-bit processor (Apple’s A7 chip) – the 5s shocked the industry with PC-like architecture in a phone, leaving competitors scrambling to catch up. It introduced Touch ID, the fingerprint sensor built into the home button, which revolutionized device security and convenience (no more typing passcodes every unlock). Touch ID was fast and reliable, instantly making the 5s one of the most secure yet user-friendly phones. The 5s also came in a new champagne gold color option (in addition to space gray and silver) – the gold proved extremely popular and frequently sold out, kicking off a “gold rush” trend in electronics. The device kept the same basic exterior design as the iPhone 5 (4” screen, thin aluminum body), but internally it was a major leap. The camera improvements (larger f/2.2 aperture, True Tone flash, slo-mo video) made it one of the best camera phones of 2013. It also added an M7 motion co-processor to offload sensor data (opening the door to more fitness apps tracking steps, etc.). Limitations: Its screen was still 4” – compact next to growing Android phone sizes, but some loved that. Battery life was only so-so, especially with heavy use of the new features. And while 64-bit iOS 7 was a leap, it initially had a few bugs (which got smoothed out).
• Unit Sales: The iPhone 5s was a massive success, outselling the 5c by a large margin. Estimates have the 5s at around 52 million units in the first year, and it continued selling as a lower-tier model in subsequent years. In fact, the 5s was so popular that even in 2016, when it was three years old, Apple used its design again for the first iPhone SE. The combination of Touch ID and a powerful chip made the 5s a fan favorite – many people held onto 5s units for a long time.
• Original Launch Price (CAD): $719 CAD unlocked for 16GB (slightly higher than the iPhone 5’s launch due to currency and the new tech – it was $699 in the US, $719 in Canada). 32GB was around $819, 64GB $919 unlocked. On a 2-year contract, the 16GB 5s was typically $199. (The flashy new features justified Apple’s premium pricing and people paid it.)
• 2025 Inflation-Adjusted Price (CAD): Approximately $950 in today’s dollars (for the base model). Given its specs and impact, the 5s at ~$950 2025-CAD equivalent was still a strong value – it introduced cornerstone technologies (64-bit computing, biometric security) that have become standard. It’s remarkable that you can run the latest apps on a device from 2013 – the 5s really set the stage for the next decade of iPhones.

2014: iPhone 6 & iPhone 6 Plus – Bigger Screens Bring Record Sales

iPhone 6 (4.7-inch) and iPhone 6 Plus (5.5-inch) launched together, marking Apple’s first foray into large-screen phones.

• Release Date: September 19, 2014 (both models released simultaneously)
• Camera: Both 6 and 6 Plus: 8 MP rear camera with improved sensor and faster f/2.2 lens, plus phase-detection autofocus (“Focus Pixels”) for quicker focusing. The 6 Plus uniquely added optical image stabilization (OIS) on the rear camera, a first for iPhone, for better low-light shots and steadier video. Front camera was 1.2 MP on both.
• Highest Supported iOS: Both launched with iOS 8.0. The iPhone 6/6 Plus are upgradable to iOS 12.5.7 (support ended in 2019). They did not get iOS 13, largely due to having only 1GB of RAM which by 2019 was insufficient for newer iOS features.
• Notable Features (Shared): The screen sizes were the headline – iPhone 6 at 4.7” (1334×750 resolution) and 6 Plus at 5.5” (1920×1080 Full HD). This was a huge deal: Apple users finally got larger displays after years of 4” or smaller. The design changed to a slimmer, rounded aluminum body (shedding the blocky edges of the 5/5s). Both models introduced Apple Pay with an NFC chip – enabling tap-to-pay at stores (the 6 series had the required Secure Element and Touch ID to authenticate payments). The new A8 chip and M8 motion co-processor brought more performance and even barometer sensor (for elevation in health apps). They also had faster LTE and Wi-Fi speeds. Battery life: improved on iPhone 6 (and the 6 Plus battery life was excellent for the time, thanks to its size). Notable Limitations/Issues: The launch was so massive that some software glitches like “Error 53” and iOS 8.0.1 update snafus made news (Apple quickly fixed them). Mid-cycle, “Bendgate” became infamous – some users found the ultra-thin iPhone 6 Plus could bend slightly under pressure (e.g., in a tight pocket). This was perhaps overblown in media, but Apple did subtly strengthen the casing in later production. Neither phone was water-resistant (that would come later), and the camera still protruded slightly (a design first, which some disliked). Also, the base models still started at 16GB storage in 2014, which by now was getting tight for users with all those new camera capabilities and apps.
• Notable Features (6 Plus specific): The iPhone 6 Plus not only had a bigger screen and OIS, but also supported a special iPad-style landscape mode for certain apps (like Mail and Messages showing dual-panels). It essentially blurred the line between phone and small tablet (“phablet”). The 6 Plus also had a slightly higher pixel density screen (401 ppi vs 326 on the 6) and a larger battery, making it a battery-life champ in the lineup.
• Unit Sales: The iPhone 6 series absolutely shattered sales records. Combined, the 6 and 6 Plus sold over 220 million units in their lifetime, making them the best-selling iPhones ever (and indeed among the best-selling phones of all time). The first weekend alone saw 10 million sold. This surge was driven by massive pent-up demand for larger iPhones – many customers (especially in Asia) had waited for Apple to offer big screens. The 6 Plus was supply-constrained at first (the mix of sales was reportedly ~75% iPhone 6, 25% 6 Plus initially), but both were hits. The iPhone 6 generation’s popularity was a key factor in Apple reaching its first $18 billion profit quarter in late 2014 – a record in corporate history.
• Original Launch Prices (CAD): iPhone 6 (4.7”) – $749 CAD for 16GB unlocked at launch (32GB model was not offered; it jumped to 64GB for $859, and 128GB for $969). On contract (2-year), the 16GB iPhone 6 was about $264 (odd pricing due to hardware cost balance that year). iPhone 6 Plus (5.5”) – $859 CAD for 16GB unlocked (64GB $969, 128GB $1,079). On contract, the 6 Plus 16GB was around $374. (Note: These prices actually increased in Canada a few months after launch – in early 2015, Apple raised iPhone 6/6 Plus prices by about $90 each due to a weakening Canadian dollar. So later in 2015, the 16GB 6 was $839 and 6 Plus $969 unlocked. But at launch in Sept 2014, $749/$859 were the rates.)
• 2025 Inflation-Adjusted Prices (CAD): iPhone 6: ~$975 in today’s dollars for the base model. iPhone 6 Plus: ~$1,115 in today’s dollars. These inflation-adjusted prices underscore how high the demand was – millions of people paid the equivalent of $800–$1000+ for these iPhones gladly. Given the record sales, the iPhone 6/6 Plus proved that a pent-up market existed for big iPhones, and people were willing to pay a premium for them. Apple’s gamble to finally increase screen size paid off enormously, inaugurating the era of the modern big-display smartphone.

2015: iPhone 6s & iPhone 6s Plus – The One with the Moves (3D Touch)

Apple followed up the blockbuster 6 series with the “S” upgrades a year later: iPhone 6s and 6s Plus. They looked the same externally, but packed significant improvements.

• Release Date: September 25, 2015
• Camera: Both 6s and 6s Plus: Major camera upgrade – 12 MP rear camera (up from 8 MP) with improved image signal processor, plus 4K video recording for the first time on iPhone. The 6s Plus again featured optical image stabilization (now it helped for video and low-light stills). The front camera jumped to 5 MP and added “Retina Flash” (the screen would flash white as a makeshift front flash) for brighter selfies.
• Highest Supported iOS: Both launched with iOS 9.0. They are upgradable to iOS 15.7.8 (and even received an iOS 15 security update in 2025!). This longevity – supporting iOS versions through 2022 and getting security patches beyond – is remarkable; it means the 6s/6s Plus had around 7 years of software support.
• Notable Features (Shared): Introduced 3D Touch – a pressure-sensitive display that could distinguish between a tap and a deeper press, enabling “Peek & Pop” shortcuts (previewing content or accessing context menus by pressing harder). This was a standout new way to interact (though it had a niche following and was later phased out). They came with the new Apple A9 chip and 2GB of RAM, making them dramatically faster and more future-proof (that extra RAM is a big reason they lasted so long in iOS updates). A new “Taptic Engine” provided subtle haptic feedback (especially to support 3D Touch’s feel). The chassis was made of stronger 7000-series aluminum to prevent bends (an answer to Bendgate). They also introduced Live Photos, which captured a short video with each photo, bringing memories to life in the gallery. Siri became always-on (hands-free “Hey Siri” support without needing power). Notable Limitations: 3D Touch, while cool, had a learning curve and many users forgot about it. The phones were slightly heavier and thicker than the 6/6 Plus (due to the 3D Touch layer and stronger case) – but most didn’t mind, as it was marginal. Still no official water resistance (some water-repellant measures internally, but not rated). The base models still started at 16GB, which in the era of 4K video was even more cramped – Apple wouldn’t bump base storage until the next year.
• Notable Features (6s Plus specific): Like its predecessor, the 6s Plus had OIS on the camera (which the smaller 6s did not) and a significantly larger battery, yielding better battery life. Its big 5.5” screen also benefited from UI enhancements in landscape mode. Other specs were on par with the 6s.
• Unit Sales: The iPhone 6s series sold extremely well, though not quite reaching the stratospheric heights of the 6/6 Plus. Apple announced 13 million sold in the first weekend (a new record for launch). Over its life, the 6s/6s Plus combined are estimated to have sold around 150–175 million units (with some estimates around 174 million). This makes them among the best-selling models ever (the 6s series appears in lists of top-selling phones globally). The slight dip from the 6’s peak was likely due to market saturation and the fact that many who jumped to iPhone for big screens in 2014 didn’t upgrade just one year later. But make no mistake – the 6s series was a blockbuster by any normal measure and kept Apple’s sales at very high levels.
• Original Launch Prices (CAD): iPhone 6s: $899 CAD for 16GB unlocked at launch. (This was a notable jump – the Canadian price went up from the 6’s $749, largely due to currency fluctuations; the US price remained $649 USD, but the CAD had weakened.) The 64GB 6s was around $1,029, and 128GB $1,159 unlocked. On a 2-year contract, the 16GB 6s was roughly $400 upfront at major carriers. iPhone 6s Plus: $1,029 CAD for 16GB unlocked. (64GB ~$1,159, 128GB ~$1,289). On contract, about $530 for the base 6s Plus. (These high on-contract prices reflected the era when carriers had largely moved to financing plans – the subsidy model was fading.)
• 2025 Inflation-Adjusted Prices (CAD): iPhone 6s (16GB): ~$1,150 in today’s dollars. iPhone 6s Plus (16GB): ~$1,315 in today’s dollars. This puts into perspective how Apple capitalized on the demand for large phones: the Plus model, inflation-adjusted, cost well over $1,300 – rivaling the most expensive new iPhones today. Yet consumers still bought them in droves for the larger display and battery. The 6s/6s Plus also have the distinction of aging gracefully – many are still in use in 2025 running iOS 15, meaning those hefty prices returned long value for some users.

2016: iPhone SE (1st generation) – Small Phone, Small Price, Big Value

• Release Date: March 31, 2016 (a rare spring iPhone launch, distinct from the main September cycle)
• Camera: 12 MP rear camera (essentially the same camera module as the iPhone 6s, including 4K video and Live Photos). 1.2 MP front camera (this was actually the older module from the iPhone 5s, not the improved 5MP from 6s – one of the few downgrades).
• Highest Supported iOS: Came with iOS 9.3; upgradable to iOS 15.7.8 (just like the 6s, the original SE enjoyed a very long support span up to 2022, with security updates into 2023/2024).
• Notable Features: The iPhone SE (“Special Edition”) was basically an iPhone 6s internals stuffed into an iPhone 5s body. It had the beloved compact 4-inch screen and design of the iPhone 5/5s – sharp rectangular edges, aluminum chassis – which many people with smaller hands appreciated. But it packed the A9 chip, 2GB RAM, and 12MP camera of the contemporary flagship, meaning it punched far above its price in performance. It also featured Touch ID (1st gen) and Apple Pay NFC. Essentially, it was a retro outside, modern inside phone. Limitations: The design, while classic, meant a small screen in an era when most phones were much larger – so it wasn’t for everyone. The front camera being only 1.2 MP was a letdown for selfie lovers. It also lacked 3D Touch (the SE’s display did not include that pressure-sensing tech). But those were minor for most, given its low price.
• Unit Sales: Apple doesn’t break out SE numbers specifically, but the iPhone SE (2016) was considered a success in its niche. It catered to a segment that had been holding onto iPhone 5/5s devices wanting a small phone upgrade. Analysts estimate 20–30 million units of the original SE were sold in its launch year, and it continued modest sales afterward (Apple kept it in the lineup for quite a while, even bumping storage options in 2017). Its strong sales proved that there was still demand for smaller, affordable iPhones – influencing Apple’s strategy to issue future SE models.
• Original Launch Price (CAD): $579 CAD for 16GB unlocked, $709 for 64GB. (Notably, this was much lower than flagship iPhone pricing – it was about half the cost of a 6s at the time). Some carriers even offered it for $0 on contract or cheap on installment, targeting budget consumers. This was one of Apple’s most affordable brand-new iPhones ever at launch.
• 2025 Inflation-Adjusted Price (CAD): Around $730 today for the base model. That sounds high relative to the SE’s positioning, but remember it delivered top-tier performance of its day. In fact, at $579 CAD in 2016, the iPhone SE was by far the cheapest new iPhone in years, and adjusting for inflation it’s about the price of what an “iPhone 16e” or midrange phone is now. Its value was legendary – many users fondly recall the SE as the little phone that could. It kept the 4-inch form alive a bit longer and gave budget-conscious buyers a truly powerful iPhone for a great price.

2016: iPhone 7 & iPhone 7 Plus – Jacked Up Performance (and No Jack)

The iPhone 7 and 7 Plus brought some of the most noticeable changes since the iPhone 6, including a controversial one: the removal of the headphone jack.

• Release Date: September 16, 2016
• Camera: iPhone 7: 12 MP rear camera with f/1.8 aperture (brighter lens than 6s), optical image stabilization (OIS) now added to the smaller model for the first time, and a new 4-color True Tone flash. iPhone 7 Plus: Dual 12 MP rear cameras – the first dual-camera system on an iPhone. One was the same wide-angle as iPhone 7, the second was a 12 MP telephoto lens (2x optical zoom). The 7 Plus could achieve 2x optical zoom and up to 10x digital, and it introduced Portrait Mode (in beta at launch), which used the dual lenses to create dSLR-like blurred background portraits – a game-changing feature in mobile photography. Front camera on both: 7 MP (up from 5 MP on 6s).
• Highest Supported iOS: Both launched with iOS 10.0; upgradable to iOS 15.7.8 (support lasted through 2022, same final version as 6s/SE). The iPhone 7/7 Plus did not get iOS 16, as Apple finally dropped A10-chip devices from major updates in 2022.
• Notable Features (Shared): No 3.5mm headphone jack. This was the headline-grabber – Apple removed the century-old analog port, citing corage and a push for wireless audio (EarPods now connected via Lightning, and Apple launched AirPods alongside to offer a wireless solution). This move was heavily debated, but it ultimately steered the industry toward wireless headphones. The home button was redesigned to a solid-state force-sensitive button with haptic feedback (the new Taptic Engine made it feel like a click even though it didn’t mechanically move). This improved durability (no moving parts) and allowed a new “taptic” feedback in the UI. Water and dust resistance debuted – IP67 rating, meaning the phones could survive splashes and brief submersion. They featured the A10 Fusion chip (first quad-core processor in iPhone, with 2 high-power + 2 efficiency cores) delivering big performance and better battery life. Stereo speakers were introduced (earpiece + bottom speaker for a wider sound). The screens got a wider color gamut (P3) and increased brightness. Apple also introduced new color finishes: a matte Black and a glossy Jet Black (the latter was stunning but prone to micro-scratches, as Apple warned). Limitations/Controversy: The missing headphone jack was the big one – you had to use Lightning EarPods or a dongle (one was included) for your old headphones, which annoyed many users initially. The Jet Black model, while beautiful, scuffed easily if not in a case. Some 7 Plus users encountered a “hissgate” – a faint hissing noise under heavy processor load (not a widespread issue, more of a tech blog footnote). Also, Apple kept the base storage at 32GB (up from 16GB thankfully) which was more reasonable, and offered 128GB and 256GB options.
• Notable Features (7 Plus specific): Besides the dual cameras and bigger 5.5” screen, the 7 Plus had 3GB of RAM (vs 2GB in the iPhone 7) – likely to handle the dual-camera image processing. This made the 7 Plus slightly more capable in multitasking and perhaps contributed to it feeling a tad more “robust” in longevity. Its battery life was again a strong point due to size. It’s also worth noting Portrait Mode was exclusive to the 7 Plus (the regular 7 with one lens didn’t support it). This started Apple’s feature differentiation between regular and Plus/Max models that continues today.
• Unit Sales: The iPhone 7 series continued Apple’s streak of strong sales, though it marked the first time Apple didn’t announce a bigger first-weekend number (likely because they changed reporting methods). Overall, the 7/7 Plus combined sold roughly 150–160 million units globally. They were the best-selling phones worldwide in 2017. Notably, the iPhone 7 Plus was the first time the larger model significantly drove upgrades – a lot of customers moved to the Plus for that dual camera. In fact, Apple executives later noted the 7 Plus demand outpaced expectations, indicating a shift towards people preferring the premium bigger iPhone. If the 6/6s proved people wanted big screens, the 7 Plus proved many were willing to spend more for extra features (camera, RAM) too.
• Original Launch Prices (CAD): iPhone 7: $899 CAD for 32GB base model unlocked (64GB was gone; next step 128GB at $1,029, and 256GB at $1,159). On a typical contract or device financing, the iPhone 7 32GB ran about $0 down on a premium plan or around $370 upfront on a standard 2-year plan. iPhone 7 Plus: $1,049 CAD for 32GB unlocked (128GB $1,179; 256GB $1,309). This crossed the psychological $1k mark in Canada for the entry Plus model. On contract, that was roughly $180 down with a high-end plan or around $500 on a standard plan. (These high prices reflected the weak Canadian dollar around 2016, making the iPhone one of the priciest ever in Canada at the time.)
• 2025 Inflation-Adjusted Prices (CAD): iPhone 7 (32GB): ~$1,130 today. iPhone 7 Plus (32GB): ~$1,320 today. In current terms, the 7 Plus base model’s launch price was equivalent to a modern Pro Max – highlighting that the Plus was positioned as a true premium device by 2016. The removal of the headphone jack, while contentious, didn’t stop the 7 series from selling in huge numbers – and now in 2025, it’s interesting that wired headphones are niche and no flagship has a headphone jack. Apple’s risky move seems to have paid off, and the 7/7 Plus went on to be remembered for great cameras, water-resistance, and yes, the end of the jack.

2017: iPhone 8 & iPhone 8 Plus – Iteration Before the Revolution

Launched alongside the radical iPhone X, the iPhone 8 and 8 Plus were the last of the classic home-button iPhones, offering a familiar design with some nice upgrades.

• Release Date: September 22, 2017
• Camera: iPhone 8: 12 MP rear camera, f/1.8, with OIS (like the iPhone 7’s main camera, but new sensor). iPhone 8 Plus: Dual 12 MP cameras (wide f/1.8 + telephoto f/2.8) similar to 7 Plus setup, but improved sensors and image processing. The 8 Plus dual camera added a new Portrait Lighting feature (in beta) that allowed studio-like lighting effects in portrait shots. Both models’ cameras benefited from a new image signal processor in the A11 chip and could shoot 4K video at 60fps (first time on a phone) and 1080p slo-mo at 240fps (double the 120fps slo-mo of earlier models). Front camera: 7 MP on both, with 1080p video.
• Highest Supported iOS: Shipped with iOS 11.0; upgradable to iOS 16.7.1 (the iPhone 8/8 Plus received iOS 16 in 2022 and are receiving security updates in 2023–2024, with iOS 17 being the first they did not get). As of 2025, they are still on extended support.
• Notable Features (Shared): Glass back returns – the iPhone 8/8 Plus switched from aluminum unibody to a glass back (with aluminum frame), enabling Qi wireless charging (another first for iPhones). The design otherwise looked like the 6/6s/7 lineage, but the glass back gave it a new glossy look (colors: Space Gray, Silver, and a new Gold hue, plus a (Product)RED edition later). They were the first iPhones to support fast charging (up to 50% in 30 minutes with higher watt charger, though one wasn’t included in box). Both got the powerful Apple A11 Bionic chip with a neural engine – this chip was leaps faster and helped computational photography and AR apps. They had True Tone displays (adjusting white balance to ambient light) for the first time on iPhone. Stereo speakers were 25% louder and richer. Build quality: improved water and dust resistance (still IP67). Notable Limitations: The design was feeling dated in an era where slim bezels were coming (especially next to the iPhone X launched alongside). While glass allowed wireless charging, it also made the phones potentially more fragile (back glass repairs were costly). Battery life on the smaller iPhone 8 was good but not a big leap. Also, the base storage was bumped to 64GB (thankfully), with 256GB option – no 128GB tier, which some saw as a tactic to upsell to 256. Some users experienced that the new glass back, while pretty, made the phone a bit slippery without a case.
• Notable Features (8 Plus specific): The 8 Plus, with its dual cameras, gained new Portrait Lighting modes (Natural, Studio, Contour, Stage, etc.) which used segmentation maps and real-time analysis to alter lighting on portraits – a flashy, fun feature to further distinguish portrait mode. It also had 3GB RAM (vs 2GB in the iPhone 8), aiding multitasking and longevity. The larger battery made it one of the longer-lasting iPhones of the time. However, unlike the iPhone X, the 8 Plus did not get any new Face ID or edge-to-edge design – it was very much a familiar form factor, which appealed to those wary of the dramatic changes in the X.
• Unit Sales: The iPhone 8/8 Plus sold well, but their thunder was somewhat stolen by the iPhone X, which launched just a bit later (Nov 2017) as Apple’s new flagship. Many upgraders either went for the X or waited. Still, because of their lower price relative to X and availability throughout 2018, the 8 and 8 Plus combined likely sold on the order of 125 million units (estimated). The iPhone 8 Plus notably outsold any previous Plus model, indicating continued strong demand for big screens even without the X’s features. In fact, well into 2018, the iPhone 8 was among the top-selling models globally (for those not ready to jump to Face ID and a $1000 phone). So while slightly overshadowed, the 8 series was a commercial success in its own right.
• Original Launch Prices (CAD): iPhone 8: $929 CAD for 64GB, $1,139 for 256GB. iPhone 8 Plus: $1,059 CAD for 64GB, $1,269 for 256GB. These were actually a bit lower than the iPhone 7 launch prices, likely due to Apple adjusting for currency changes – a pleasant surprise for Canadians. On carrier financing or contracts, the iPhone 8 64GB was about $0 down on premium plans or ~$200 on a standard 2-year, whereas the 8 Plus 64GB was around $120 down on a premium plan or ~$350 on a standard plan. Essentially, the 8/8 Plus were priced as previous flagships had been, while Apple made a new higher tier with the iPhone X.
• 2025 Inflation-Adjusted Prices (CAD): iPhone 8 (64GB): ~$1,155 in today’s dollars. iPhone 8 Plus (64GB): ~$1,315 in today’s dollars. Interestingly, these adjusted prices are very close to what we saw for the 6s Plus a couple years earlier – showing that Apple held the line on the higher-end Plus pricing in real terms, while introducing the iPhone X above it. For consumers in 2017, the iPhone 8 Plus felt expensive but familiar at around $1K, whereas the iPhone X at $1319 CAD was a new ultra-premium tier. Many chose the 8/8 Plus to save some money and stick with Touch ID – and they got a very polished product. The iPhone 8 series, as the last with a home button (until the 2020 SE revived it), holds a special place for those who prefer the classic iPhone feel.

2017: iPhone X – A Daring Leap to the Future

Launched as a special edition for the iPhone’s 10th anniversary, the iPhone X (pronounced “ten”) dramatically changed the iPhone paradigm and set the design template for years to come.

• Release Date: November 3, 2017 (a bit later than the 8/8 Plus, due to its production complexity)
• Camera: Dual 12 MP rear cameras (wide f/1.8 with OIS + telephoto f/2.4 with OIS). Similar idea to the 8 Plus’s dual cameras but improved: both lenses on iPhone X had optical stabilization (the 8 Plus’s telephoto lacked OIS), and the telephoto was a slightly brighter f/2.4. Same Portrait Mode and new Portrait Lighting features as 8 Plus. The big addition: TrueDepth front camera system – a 7 MP front camera paired with infrared sensors for depth, enabling Face ID and also Portrait Mode selfies (the first iPhone that could do portrait effect with the front camera). The TrueDepth also allowed Animoji – animated emojis that mimic your facial expressions.
• Highest Supported iOS: Shipped with iOS 11.1; upgradable to iOS 16.7.1 (same as iPhone 8, since they share the A11 chip). It did not get iOS 17 in 2023. By 2025 it’s at the tail end of security updates.
• Notable Features: All-new design – nearly bezel-less OLED display (“Super Retina HD”) 5.8” diagonally, in a body smaller than a Plus. The OLED was the first in an iPhone, with deep blacks, high contrast, and a 2436×1125 resolution (~458 ppi, the highest density iPhone display at the time). Introduced the “notch” at the top of the display to house the new TrueDepth sensors – a cutout that became iconic and a bit divisive, but most got used to it. Face ID replaced Touch ID – using 3D face scanning (30,000 infrared dots projected on your face) for secure unlock and authentication. This was a bold move that many were skeptical about until they used it – it turned out to be fast and reliable in most conditions, cementing the move away from fingerprints. No home button – navigation became gesture-based (Swipe up to go home, swipe-hold for multitask, etc.), which was a learning curve but ultimately set the stage for all modern smartphones. The stainless steel frame (surgical-grade stainless) with glass front/back gave it a very premium feel (available in Silver or Space Gray). It had the A11 Bionic chip (same as 8/8 Plus) so performance was top-tier. It also had the first HDR display with Dolby Vision/HDR10 support for video. Animoji demonstrated the TrueDepth’s 3D mapping by animating cute emoji characters with your facial movements – a gimmick, but a very fun one that went viral. The iPhone X was also the first iPhone to cross the $1000 USD price mark, creating an ultra-luxury tier. Limitations/Controversies: The notch – some people found it odd cutting into the display. The absence of Touch ID – a few lamented the loss (especially in scenarios Face ID struggled, like with sunglasses or at certain angles, though it worked in the dark and even with hats/beards remarkably well). Early on, supply was constrained due to the complexity of the TrueDepth system – getting an iPhone X in November/December 2017 was tough. There was also an issue called “green line of death” where a very small number of OLED panels showed a green line (warranty replacements handled it). And OLED brought the potential for burn-in (Apple implemented safeguards; it generally wasn’t an issue unless showing static images at max brightness for extreme durations). Price was a limiter for some – it was very expensive. But generally, the iPhone X was a resounding leap forward that most other phones soon emulated (gesture nav, face unlock, edge-to-edge OLED).
• Unit Sales: The iPhone X was a huge seller, though because it launched later and Apple started combining sales of all models, exact figures are a bit obscured. Estimates suggest around 63 million units of iPhone X were sold in its time on market. It was the top-selling smartphone model globally in early 2018. Apple noted that the X was the most popular iPhone every week after it launched – meaning despite its price, it outsold the 8 and 8 Plus consistently. This vindicated Apple’s gamble to create a super-premium tier. The strong X sales, combined with 8/8 Plus, led Apple to record revenues. The X’s success paved the way for the XS/11 Pro and today’s Pro lineup.
• Original Launch Price (CAD): $1,319 CAD for 64GB, $1,529 for 256GB. This pricing blew past the previous iPhone price ceiling. It was roughly $300 more than a comparable 8 Plus. In the US it was $999 USD (and $1,149 for 256GB). Carrier options in Canada varied: typically around $500+ upfront on a 2-year for the 64GB (with high-end plans), or monthly financing around $60/mo on top of plan. It was costly any way you sliced it – an early indication that iPhones were moving into four-figure territory.
• 2025 Inflation-Adjusted Price (CAD): Approximately $1,640 for the base model (64GB). That puts it near the very top of historical iPhone pricing in real terms – and indeed at launch the iPhone X was the most expensive iPhone ever. Yet millions bought it, showing that consumers would spend for innovation. Today’s iPhone 15 Pro Max costs similar (and even slightly less after inflation). The iPhone X truly set the template for the next decade of smartphones – almost all flagships now follow the design concepts it introduced. It was a risky move by Apple that paid off handsomely and is remembered as one of the most significant iPhones since the original.

2018: iPhone XR – “Budget” Becomes Brilliant

In 2018, alongside the XS and XS Max, Apple launched the iPhone XR – a lower-cost alternative that ended up becoming the best-selling phone of 2019 globally thanks to its balance of price and features.

• Release Date: October 26, 2018 (a few weeks after the XS/XS Max)
• Camera: 12 MP single rear camera (f/1.8) – essentially the same main camera as the XS (including OIS and 4K60 video), but no secondary telephoto lens. The XR still offered Portrait Mode with background blur using software segmentation (limited to human faces since it lacked the depth hardware of dual cameras). Front: the full TrueDepth system (7 MP) same as XS, so it supported Face ID, Animoji/Memoji, and Portrait selfies.
• Highest Supported iOS: Launched with iOS 12.0; upgradable to iOS 17 (as of 2025, the XR, with its A12 chip, is still supported on the latest iOS and likely will get iOS 18 in late 2024 – so it’s hanging in there as a relevant device).
• Notable Features: The iPhone XR was essentially a more affordable iPhone X/XS hybrid. It had the new full-screen design with Face ID – no home button – but used a 6.1” Liquid Retina LCD display (1792×828 resolution) instead of OLED. That LCD was the best LCD Apple ever made: vibrant colors (wide color gamut), True Tone, and with minimal bezel (though slightly thicker borders than OLED models due to backlight tech). The XR came in a plethora of fun colors: White, Black, Blue, Yellow, Coral (orange-pink), and (Product)RED – evoking the old iPhone 5c spirit but in a premium build (glass front/back, aluminum frame). It had the same A12 Bionic chip as the XS, meaning top-notch performance. Battery life was excellent – actually better than the XS, and nearly as good as XS Max, partly due to power efficiency of LCD and slightly lower resolution. It was IP67 water resistant (just a step below the IP68 of XS, but effectively good protection). It supported wireless charging and fast charging. Essentially, the XR gave you almost everything important about an iPhone XS – same main camera, same processor, Face ID – at a lower price point, with compromises being the LCD screen (lower res and contrast, but still great quality) and lack of telephoto camera. Limitations: The LCD’s lower pixel density (326 ppi) meant it wasn’t as razor sharp as the OLED iPhones – a tech spec some harped on (828p resolution in 2018 sounded low), though in hand it still looked very good. No 3D Touch – Apple omitted the pressure-sensitive layer to save cost; XR instead introduced “Haptic Touch” (long-press with haptic feedback) for some shortcuts. That was a downgrade for those used to 3D Touch, but many casual users didn’t mind. The single camera meant no optical zoom and Portrait mode was less versatile (only worked on people, not objects/pets, and in some cases edge separation wasn’t as good as dual-lens solutions). The frame was aluminum vs. the stainless on XS (slightly less premium feel, but also less heavy). Despite these, the XR’s real-world experience was very close to a flagship.
• Unit Sales: The iPhone XR was a blockbuster. It became the top-selling smartphone model of 2019 worldwide. Apple doesn’t release specific numbers, but analysts believe the XR was a hit across many markets due to its relatively lower price and strong feature set. Likely tens of millions of XRs were sold each quarter in late 2018 through 2019. By some estimates, the XR accounted for nearly half of all iPhone sales in some quarters. Its success validated Apple’s tiered strategy – offering a mid-tier phone that doesn’t feel “cheap” at all.
• Original Launch Price (CAD): $1,029 CAD for 64GB, $1,099 for 128GB, $1,239 for 256GB. This was significantly less than the iPhone XS (which was $1,379 for 64GB). In the US it was $749 USD – positioned as the “value” new iPhone. The pricing in Canada put it just above the legacy iPhone 8 Plus, but much lower than XS Max. This sweet spot attracted a lot of buyers. Many carriers offered promo pricing on XR as well (e.g. $0 on a medium plan, etc.), pushing it hard during the year.
• 2025 Inflation-Adjusted Price (CAD): About $1,250 for the base model. That might sound high now for a “budget” model, but it reflects how in late 2010s smartphone prices in general had risen. At ~$1,250 adjusted, the XR delivered almost flagship specs – and indeed, today we see mid/high-tier models like iPhone 15 or 16 (non-Pro) in that same price bracket. The XR’s legacy is strong: it showed that a slightly cheaper iPhone with the right compromises could be the most popular of the bunch. Its formula (LCD instead of OLED, one camera instead of two) carried into the iPhone 11 which succeeded it – again dominating sales. In many ways, the XR was the real “people’s iPhone” of its generation.

2018: iPhone XS & iPhone XS Max – S-Class Refinement

Following the iPhone X’s radical debut, the iPhone XS and XS Max in 2018 were about polishing and extending that formula – bringing a larger option and internal upgrades.

• Release Date: September 21, 2018
• Camera: Dual 12 MP rear cameras (same configuration as iPhone X: wide f/1.8 + telephoto f/2.4, both stabilized). The sensor was upgraded, and together with the new A12 chip, the XS introduced Smart HDR – dramatically improving dynamic range by blending multiple frames (you’d notice far better detail in highlights and shadows). It also allowed adjustable bokeh on portraits after taking the shot (depth-of-field editing). The XS’s image quality, especially in challenging light, was a nice jump from X. The front camera was the same 7 MP TrueDepth system, but with improved processing and added features like 1080p 60fps selfie video.
• Highest Supported iOS: Launched with iOS 12.0; upgradable to iOS 17 (the XS/XS Max, with A12 Bionic, are running the latest iOS as of 2025 and are likely to get iOS 18 in 2024 as well). Their support is ongoing.
• Notable Features: XS Max introduced – a massive 6.5” OLED display (2688×1242) in the same overall size as the old Plus models, but all screen. This was the largest iPhone display ever at the time, catering to big-screen lovers with edge-to-edge brilliance. The smaller XS kept the 5.8” OLED of the X. They added a new 512GB storage option, catering to heavy pro users. The A12 Bionic chip made them the first 7nm CPUs in phones – more efficient and ~15% faster than A11, with a much beefier GPU and neural engine (enabling the Smart HDR and real-time machine learning tasks). Face ID on XS was slightly faster than on X, thanks to algorithm and Secure Enclave improvements. They had better water resistance, now IP68 (could survive 2m for 30 min). A new gold stainless steel finish was offered (in addition to silver and space gray) – the gold XS/XS Max looked stunning, like a piece of jewelry. They also featured expanded Dual SIM capabilities: the XS series introduced Dual SIM Dual Standby via adding an eSIM alongside the physical SIM (outside China – in China, they made a special dual-physical-SIM version). This meant you could have two numbers/carriers on one iPhone – a big deal for travelers and work/personal number users. Stereo audio recording in videos was enabled (first time for iPhone). All in all, the XS was about refinement and catering to power users (with things like 512GB and Max screen). Limitations: There was some controversy around “Beautygate” – early XS selfies had aggressive skin-smoothing (due to noise reduction and Smart HDR); Apple later tweaked this in iOS 12. The battery capacity on the smaller XS was actually a bit lower than X (due to internal reconfiguration), but efficiency gains meant similar battery life – still, it wasn’t a battery champ. The price was very high (especially Max 512GB hitting new heights). Also, some users experienced notched-up expectations (no pun intended) – since it looked the same as iPhone X, the XS felt like an iterative upgrade (which it was, following Apple’s typical “S” pattern). But there was no downside or regression; it was just an expensive refinement.
• Notable Features (XS Max specific): The Max was noteworthy simply for being huge and gorgeous – it gave iPhone users who wanted the Plus-size screen a path into the Face ID era without compromise. It had the largest battery of any iPhone at that point, which translated to excellent battery life (often a full 1-2 hours more usage than XS). Using apps, watching videos, reading – all were a joy on the expansive 6.5” OLED. It truly established the “Max” line as the top-end iPhone for those who want the biggest and baddest device, for a correspondingly big price.
• Unit Sales: Apple stopped reporting unit sales in late 2018, but indications were that the XS and XS Max sold well among premium buyers, though the iPhone XR outsold both combined by volume (due to price). The XS Max in particular was a strong earner because of its high price – reports suggested a healthy share of customers went for the Max (and many for 256/512GB tiers), driving iPhone average selling price way up. So while not breaking volume records like the cheaper models, the XS/XS Max contributed to Apple’s then-record revenue in 2018/2019. The Max validated that there’s a market for ultra-premium $1500+ phones. Some analysts estimate ~75 million units for XS/XS Max combined in their lifecycle, but Apple doesn’t confirm.
• Original Launch Prices (CAD): iPhone XS: $1,379 CAD (64GB), $1,589 (256GB), $1,859 (512GB). iPhone XS Max: $1,519 CAD (64GB), $1,729 (256GB), a whopping $1,999 (512GB) – yes, the first $2,000 iPhone in Canada. These prices were eye-watering to some. In the US it was $999/$1,149/$1,349 for XS and $1,099/$1,249/ $1,449 for XS Max (USD). In Canada, on carrier financing, the 64GB XS was around $0 down on a top-tier plan or ~$300 on a standard plan; the XS Max 64GB was maybe ~$100 down on a top plan or ~$450 on a standard 2-year plan. Essentially, the message was: this is the no-compromise iPhone and you’ll pay for it. Many did – especially those who skipped the X and came from older models were willing to splurge for the best.
• 2025 Inflation-Adjusted Prices (CAD): iPhone XS (64GB): ~$1,675. iPhone XS Max (64GB): ~$1,845. That positions the XS Max (2018) as the most expensive iPhone in real terms on record – and indeed, a 512GB XS Max in 2018 was about $2,430 in 2025 dollars! This underscores how Apple tested the upper limits of pricing. They found a ceiling eventually (the 2018 lineup’s high prices were partially blamed for a sales slowdown in some markets). In response, Apple adjusted by introducing the XR (cheaper) and later the 11 had a lower entry price than XR did. But for those who bought XS/XS Max, they got beautiful, cutting-edge phones. Even today in 2025, an iPhone XS on iOS 17 feels quite modern and capable. The XS Max – still rocking a big OLED and decent camera – doesn’t feel that far off from current devices. That longevity somewhat softens the sting of its price tag. Still, the XS series will be remembered as Apple’s most expensive refinement of the iPhone X generation.

2019: iPhone 11, 11 Pro, 11 Pro Max – Triple Cameras & Battery Beasts

The 2019 lineup brought “Pro” branding to iPhones for the first time. The iPhone 11 was the successor to XR, while iPhone 11 Pro and 11 Pro Max succeeded the XS series, raising the bar in camera and battery performance.

• Release Date: September 20, 2019 (all three models released together)
• Camera: iPhone 11: Dual 12 MP rear cameras – one wide (f/1.8 with OIS) and for the first time on a base model, an ultra-wide 12 MP (f/2.4, 120° field). This allowed 0.5x wide-angle shots for dramatic landscapes or tight spaces. (The XR had only single camera, so this was a big upgrade.) No telephoto lens on the 11. iPhone 11 Pro / Pro Max: Triple 12 MP rear cameras – wide (f/1.8 OIS), telephoto (f/2.0 OIS, 2x optical zoom), and ultra-wide (f/2.4, same as iPhone 11’s). This was the first triple-camera system on iPhone, giving a 0.5x-1x-2x range optically. All models got a new Night Mode for low-light photography – a highly praised feature that used multi-frame blending to achieve bright, detailed night shots (finally catching up to the likes of Google’s Night Sight). The front camera on all three was upgraded to 12 MP and could shoot 4K60 video and do slow-motion selfies (“slofies,” as Apple cheekily marketed). The Pros also gained a brighter True Tone flash and the ability to shoot simultaneous video from multiple cameras (via third-party apps leveraging the new API).
• Highest Supported iOS: Launched with iOS 13.0; upgradable to iOS 17 (and will almost certainly get iOS 18 in 2024). The iPhone 11 series, with A13 chips, remain very current in 2025, likely supported to 2025 and maybe 2026.
• Notable Features (Shared): All three use the Apple A13 Bionic – a powerhouse chip with emphasis on machine learning, enabling things like Night Mode and extended dynamic range in 4K video up to 60fps (industry-leading at the time). Improved water resistance: iPhone 11 was IP68 (good for 2m depth up to 30 min), and the Pros rated at IP68 but tested to 4m depth. All got spatial audio playback and Dolby Atmos support for immersive sound. U1 ultra-wideband chip included – enabling precise spatial awareness (used for AirDrop directionality then, and foreshadowing AirTag support later). Face ID was slightly improved in speed and angles. They also featured faster 4G LTE and Wi-Fi 6 support. Battery life was dramatically improved: the iPhone 11 gave an extra hour vs XR (already good), but the real star was the Pros – iPhone 11 Pro lasted ~4 hours longer than XS, and 11 Pro Max ~5 hours longer than XS Max, an enormous jump that addressed battery criticisms. This came partly from larger batteries and partly A13 efficiency. Notable Limitations: The iPhone 11 stuck with an LCD display (same Liquid Retina 6.1” 828p as XR) – no OLED on the cheaper model. Also, 3D Touch was completely dropped across the lineup (replaced by Haptic Touch everywhere). Some lamented the loss of the pressure-sensitive feature, but by then iOS had adapted. The designs were similar to XR/XS with one change on Pros: a new matte frosted glass back which was less fingerprint-prone and gave a premium textured feel (iPhone 11 kept a glossy back). The camera bump became a square module – a visually distinctive (if polarizing) tri-camera layout that people jokingly compared to a stovetop or fidget spinner, but it quickly became the norm. Storage options remained 64GB base (which by 2019 felt merely okay, not great).
• Notable Features (Pro/Pro Max specific): The Midnight Green color option – a muted military green matte finish – was unique to Pro models and proved very popular (often sold out early). The Pros also came with an 18W fast charger in the box (finally, a fast charger included, USB-C to Lightning cable) whereas the iPhone 11 still came with the slow 5W brick. The stainless steel frame and OLED Super Retina XDR displays (458 ppi, with up to 1200 nits HDR brightness) set the Pros apart in build and display quality. Essentially, the Pros were for those who wanted the very best camera array, display, and materials – hence the new “Pro” naming. The 11 Pro had a 5.8” OLED like XS, and 11 Pro Max a 6.5” OLED like XS Max.
• Unit Sales: The iPhone 11 was the top-selling smartphone globally in 2020, and in late 2019 it also quickly outsold the XS/XS Max from previous year thanks to its lower price and excellent features. Apple doesn’t give numbers, but analysts pegged iPhone 11 as a runaway hit – likely over 50 million units sold in its launch year alone, if not more. It hit a sweet spot of price (~$699 USD launch) and capability. The 11 Pro and Pro Max also sold well, but the consensus is that the regular 11 drove the bulk of volume. The introduction of a compelling “cheaper” flagship (11) alongside premium Pros seemed to expand Apple’s market – those who might have skipped upgrading at $999 jumped in at $699, while those willing to pay more went all-in on the Pros. The result: the iPhone 11 family propelled Apple to record revenues again. The 11 series is considered one of Apple’s most successful lineups, with the base iPhone 11 likely among the best-selling individual iPhone models ever (similar league to iPhone 6 and XR).
• Original Launch Prices (CAD): iPhone 11: $979 CAD (64GB), $1,049 (128GB), $1,189 (256GB). Notably, this was cheaper than the XR’s launch in Canada (XR was $1,029 for 64GB). Apple lowered the base price by $50 USD (from $749 to $699), and in Canada that reflected too – making the iPhone 11 a slightly better deal than XR had been. iPhone 11 Pro: $1,379 CAD (64GB), $1,589 (256GB), $1,859 (512GB) – basically same as XS pricing. iPhone 11 Pro Max: $1,519 CAD (64GB), $1,729 (256GB), $1,999 (512GB) – again same as XS Max prior. So, the Pros stayed at the high bar set in 2018, while the regular 11 dropped in price relative to the XR. This strategy paid off in volume. For carriers: iPhone 11 was often $0 on contract on mid-tier plans (making it extremely attractive), whereas 11 Pro might be $300+ on contract, Pro Max $500+. The pricing differential caused many who didn’t need the absolute best to opt for iPhone 11, fueling its popularity.
• 2025 Inflation-Adjusted Prices (CAD): iPhone 11 (64GB): ~$1,165. iPhone 11 Pro (64GB): ~$1,640. iPhone 11 Pro Max (64GB): ~$1,805. The iPhone 11, adjusted, comes to around what a new iPhone 15 costs today – which underscores that it really was offering a “flagship” experience (dual cams, big screen, fast chip) at what is still a high-end price point. But relative to the Pro models, it was a bargain. The adjusted Pro/Max prices show that Apple essentially carried the XS/XS Max pricing forward. Consumers in 2019 responded by gravitating towards the value of iPhone 11 in large numbers – though plenty of enthusiasts still ponied up for the Pros to get that telephoto lens and OLED display. To Apple’s credit, all three 2019 models remain highly usable in 2025: the A13 chip and updated camera system have aged well, and features like Night Mode have kept them relevant. The iPhone 11 line marked the point where even the “cheap” iPhone was extremely good – a trend that continues.

2020: iPhone SE (2nd generation) – The Second Coming of the Compact, Cheap iPhone

Four years after the original SE, Apple brought back the SE line, this time as essentially an iPhone 8 body with modern guts. The iPhone SE (2020) appealed to budget buyers and fans of the smaller form factor/home button.

• Release Date: April 24, 2020 (Apple’s first product launch after the COVID-19 pandemic began – it was announced via press release in a locked-down world)
• Camera: 12 MP single rear camera (f/1.8) – basically the same camera as the iPhone 8 (which was similar to XR’s main cam) but with improved processing thanks to the A13 chip. No Night Mode (Apple reserved that for dual and triple cam phones). Still, it supported Portrait Mode (single-lens portrait via software, like XR did) and Portrait Lighting effects (limited selection). Front camera: 7 MP (f/2.2), capable of Portrait selfies as well through software.
• Highest Supported iOS: Launched with iOS 13.4; currently upgradable to iOS 17 (being A13 Bionic-based, it has the same support window as iPhone 11 series). It should get iOS 18 in 2024, so likely supported until at least 2025-26.
• Notable Features: Familiar iPhone 8 design – 4.7-inch Retina HD LCD, big bezels top and bottom with Touch ID home button. For those not fond of Face ID or who wanted a smaller device, this was perfect. It was effectively an iPhone 8 refreshed with the A13 Bionic (same chip as iPhone 11/11 Pro), meaning it was insanely powerful for its price – outclassing any midrange Android in CPU/GPU. It supported wireless charging (glass back like iPhone 8) and was IP67 water resistant. Brought features like Wi-Fi 6 and Gigabit LTE from the modern chips. It was offered in Black, White, and Product(RED). Essentially, this was Apple targeting the $399 USD price point aggressively, to capture mid-market and also entice the millions of iPhone 6/6s users who didn’t upgrade to newer $700+ phones. Limitations: The camera, while good in daylight, lacked Night Mode, so low-light shots lagged behind the multi-camera iPhones. The battery was only okay – same ~1821 mAh capacity as iPhone 8, and while A13 is efficient, the small battery meant just about a day’s use. The design was dated in an era of >6” near-bezel-less phones – a 4.7” screen with 16:9 aspect looked small and old-fashioned. The SE also only had Haptic Touch (no 3D Touch layer, just like XR/11). But at its price, most didn’t mind these trade-offs. For many, having Touch ID back was actually a plus (particularly as mask-wearing became common in 2020, making Face ID tricky – the SE turned out quite timely for that reason).
• Unit Sales: Apple doesn’t break out SE numbers, but all indications are that iPhone SE (2020) sold very well throughout 2020 and 2021, especially among cost-conscious consumers and in markets like India. It was a top 10 global bestseller in 2020. Analysts estimated around 24 million units in 2020, and strong sales into 2021 as well (some estimates put it over 35 million cumulatively). It effectively filled the slot of “budget iPhone” and likely contributed to expanding Apple’s user base. While not on the scale of flagship volumes, it was significant – and had very high customer satisfaction ratings.
• Original Launch Price (CAD): $599 CAD for 64GB, $669 for 128GB, $809 for 256GB. In the US it was $399 USD (64GB). This was an extremely attractive price – the cheapest new iPhone in years. For context, the 2016 SE was $579 CAD; this 2020 SE at $599 four years later, with far superior internals, was seen as a great deal. Many carriers offered it free on contract or very low monthly. It essentially brought the cost of entry into the iPhone ecosystem way down, without compromising on speed or support.
• 2025 Inflation-Adjusted Price (CAD): Roughly $620 today for the base model. That’s still lower than any new iPhone currently – illustrating what a value the SE 2020 was. Apple clearly intended it to be an affordable option to draw in upgraders from older models (like the 100+ million users on iPhone 6/6s/7 who could jump to this without paying $1000). Its success showed that there remains a substantial market for smaller, cheaper iPhones – something Apple continues to address (the 3rd-gen SE came in 2022, and possibly a 4th-gen is rumored). The 2020 SE gave us perhaps the last hurrah of the classic home-button design, with future budget iPhones likely moving to all-screen designs. As of 2025, the 2020 SE is still getting the latest iOS and many in enterprise or as secondary phones are in use, proving how long-lasting that $599 investment can be.

2020: iPhone 12 mini, iPhone 12, 12 Pro, 12 Pro Max – 5G and Fresh Design

Apple’s 2020 lineup was its broadest ever: four new iPhones. The iPhone 12 mini introduced a new compact flagship tier, the iPhone 12 was the mainstream 6.1” model, and 12 Pro / 12 Pro Max advanced the high-end with new designs and camera tech. All models got 5G capability and a design overhaul.

• Release Dates: Staggered – 12 and 12 Pro released October 23, 2020; 12 mini and 12 Pro Max released November 13, 2020 (delays due to pandemic impacts on production).
• Camera: iPhone 12 mini & iPhone 12: Dual 12 MP rear cameras – wide (f/1.6 with OIS) and ultra-wide (f/2.4, 120°). The wide camera’s f/1.6 aperture was the brightest yet on iPhone, improving low-light. They supported Night Mode on both rear cameras and even on the front camera (12’s big expansion: Night Mode for ultra-wide and selfie, which 11 lacked). 4K Dolby Vision HDR video recording up to 30fps was introduced – a first in any phone (capturing 10-bit high dynamic range video). Front camera: 12 MP TrueDepth with all the perks (including now Night Mode selfies). iPhone 12 Pro: Triple 12 MP rear cameras – wide (f/1.6 OIS), telephoto (f/2.0 OIS, 2x zoom), ultra-wide (f/2.4). Similar to 11 Pro setup but with improvements: the new f/1.6 aperture on main cam, LiDAR scanner added (for depth sensing, faster low-light autofocus, and enabling Night Mode portraits). Dolby Vision HDR video up to 60fps on Pros (vs 30 on non-Pro). iPhone 12 Pro Max: Triple cameras + LiDAR, but with upgrades: the wide camera has a 47% larger sensor with sensor-shift stabilization (the image sensor itself stabilizes – first time on iPhone – which dramatically improved low-light and steady shot performance). The Pro Max telephoto was slightly longer (2.5x optical, f/2.2). These made the 12 Pro Max the best camera iPhone of 2020, especially in low light. All 12-series devices benefited from the new A14’s image processing and could do Night Mode time-lapses and other advanced photography.
• Highest Supported iOS: Launched with iOS 14.1; currently running iOS 17 and expected to get many more updates (A14 Bionic likely to be supported until around iOS 19 or 20, i.e. 2026–2027).
• Notable Features (All models): New flat-edge design – reminiscent of iPhone 4/5 styling, the 12 series adopted flat aluminum (or stainless on Pro) sides, making them look sleek and modern (and improving durability slightly). The front got a new Ceramic Shield glass (infused with nano-ceramic crystals) that Apple said offered 4x better drop resistance – a big plus for clumsy folks. All models came with 5G support (both sub-6GHz and, in US models, mmWave with that distinctive side antenna window on US variants). This was the first 5G iPhones – a major marketing point, although real-world 5G speeds vary. The A14 Bionic chip (5nm) made them extremely powerful and efficient. All had improved water resistance (IP68, tested to 6m for 30 min). MagSafe was introduced: a ring of magnets in the back enabled snap-on wireless charging (at 15W, faster than normal 7.5W Qi) and a new ecosystem of accessories (magnetic cases, wallet attachments, car mounts, etc.). This effectively revived the MagSafe name for iPhone and set stage for future port-less possibilities. Display upgrades: the non-Pro iPhone 12 models jumped to OLED displays (Super Retina XDR) with high resolution – no more LCD in the main lineup (the mini and 12 had 2340×1080 and 2532×1170 resolutions respectively, huge jump from XR/11). So across the board, all iPhones now had rich contrast OLED panels. Notable Limitations/Changes: Apple removed the charger and EarPods from the box, citing environmental goals. This stirred controversy but has since become common in the industry. The iPhone 12 mini, while beloved by small-phone fans, had the weakest battery life of the group (physics of a small battery + 5G). Also, none of the 12 series had 120Hz displays – they remained 60Hz, which some tech enthusiasts noted since a few Android competitors had high refresh screens by 2020. The MagSafe charger, while cool, introduced some inefficiency and heat (and imprinted a circular mark on some leather cases). But generally the 12 series was well-rounded.
• Notable Features (mini specific): iPhone 12 mini was basically all the features of iPhone 12 squeezed into a tiny form factor – a 5.4” OLED display in a body smaller than an old iPhone SE (it was the world’s smallest 5G phone at launch). It was a technical feat and excited those who missed truly pocketable phones. However, its battery at ~2227 mAh only got one through maybe 4-5 hours screen-on time – not for heavy users. It also charged MagSafe slower (max 12W vs 15W on others). It didn’t sell as well as Apple hoped (it turns out mainstream buyers had shifted to larger phones).
• Notable Features (Pro/Max specific): Beyond what’s noted, the Pacific Blue color on 12 Pro/Max was new and quite popular. The LiDAR on Pros not only helped photography but also AR apps (much faster room scanning, etc.). The 12 Pro Max, with its better camera hardware, marked the first time the largest iPhone had a camera advantage over the smaller Pro – a trend that has continued (it set the precedent that the Max can have the very best camera tech due to more space). The Pro models had a base storage of 128GB (thankfully, as 64GB on a “Pro” would be stingy).
• Unit Sales: The iPhone 12 series was a smash, especially coming as the first 5G iPhones. The iPhone 12 (6.1”) was the best-selling phone globally in 2021. Apple had record iPhone revenues in late 2020/early 2021, suggesting the 12 series drove a super-cycle. Even the mini, while underperforming relative to others, still sold an estimated ~10 million+ units. Overall, the iPhone 12 family likely sold well over 200 million units cumulatively, according to analysts – making it one of the best-selling generations. The pandemic may have delayed its launch but also perhaps increased consumer appetite for upgrades. The broad range of sizes/prices meant Apple hit multiple segments. In particular, the regular iPhone 12’s success (and iPhone 11’s prior) indicated the non-Pro 6.1” model hitting a sweet spot. Apple hasn’t disclosed mix, but it seems iPhone 12 and 12 Pro Max were the top two sellers of the four. The mini was the lowest, leading Apple to cut its production earlier than others.
• Original Launch Prices (CAD): iPhone 12 mini: $979 CAD (64GB), $1,049 (128GB), $1,189 (256GB). iPhone 12: $1,129 CAD (64GB), $1,199 (128GB), $1,339 (256GB). iPhone 12 Pro: $1,399 CAD (128GB), $1,539 (256GB), $1,809 (512GB). iPhone 12 Pro Max: $1,549 CAD (128GB), $1,689 (256GB), $1,959 (512GB). These prices were similar to the 11 series, except the addition of the mini model below the $1k mark. Notably, Apple bumped base storage on Pros to 128GB (justifying maintaining the same price as 11 Pro which was 64GB). The mini and 12 essentially replaced where the 11 and 11 Pro were in pricing. Many carriers and retailers had aggressive promotions on iPhone 12 and 12 mini, especially in the US with 5G push – which helped volume. In Canada, on contract, a 12 mini could be $0 on a medium plan, 12 $0 on an upper-tier plan, whereas 12 Pro might be $300+ on a plan, and Pro Max $450+. The spread meant there was an option at almost every price point from ~$979 up to ~$1959.
• 2025 Inflation-Adjusted Prices (CAD): iPhone 12 mini (64GB): ~$1,155. iPhone 12 (64GB): ~$1,335. iPhone 12 Pro (128GB): ~$1,495. iPhone 12 Pro Max (128GB): ~$1,655. These numbers reflect that by 2020, flagships were firmly in the $1300–$1700 range in today’s dollars, with the mini providing a slightly lower entry. The mini at ~$1,155 adjusted is interesting – it indicates perhaps why it struggled: people who wanted a cheap iPhone tended to go for an older model or the SE at much less cost, and those willing to spend ~$1k mostly opted to get a bigger device. Nonetheless, the 12 series overall is looked back on as hugely successful, kicking off the 5G era and the flat-design era. Many of its features (OLED for all, MagSafe, night mode across cams) have persisted and its design language carries into the iPhone 15/16 today.

2021: iPhone 13 mini, iPhone 13, 13 Pro, 13 Pro Max – Smoother and Sharper

The 2021 iPhones built upon the 12 series with a focus on refining cameras and displays. The iPhone 13 lineup kept four models: 13 mini, 13, 13 Pro, 13 Pro Max. They brought 120Hz ProMotion to the Pros, larger camera sensors, and even better battery life.

• Release Date: September 24, 2021 (all models released together)
• Camera: iPhone 13 mini & iPhone 13: Dual 12 MP rear cameras – wide (f/1.6 with sensor-shift stabilization this year) and ultra-wide (f/2.4). Notably, the main camera now had the huge sensor that was in the 12 Pro Max, bringing improved low-light to the non-Pro models. Sensor-shift OIS (moving the sensor, not lens) from 12 Pro Max also trickled down to all 13 models. New Photographic Styles feature allowed custom real-time tone and warmth profiles. Cinematic Mode introduced – a 1080p video mode that dynamically shifts focus and adds depth-of-field (using software and dual pixels) to create a “portrait mode for video” effect. The 13/13 mini lacked a telephoto lens still. iPhone 13 Pro & 13 Pro Max: Triple 12 MP rear cameras + LiDAR. Big upgrades: the wide camera got an even larger sensor (f/1.5 aperture) for huge low-light improvement; the ultra-wide got a much improved f/1.8 aperture and added autofocus, enabling a new Macro mode (able to focus as close as 2cm – the Pros could now take detailed macro photos of flowers, insects, etc., automatically switching to ultra-wide for close shots). The telephoto on Pros went to 3x optical (77mm equiv, f/2.8). Night Mode now worked on all three lenses on Pros. The Pros also could shoot ProRes video (up to 4K30, but 128GB models limited to 1080p due to storage constraints) – catering to professional workflows. Cinematic Mode and Photographic Styles were supported across all models. Front camera remained 12 MP TrueDepth with slightly improved algorithms and Cinematic support.
• Highest Supported iOS: Launched with iOS 15.0; currently upgradable to iOS 17 (and these will absolutely get iOS 18/19/20 in coming years given the A15 chip is very strong). Support will run through at least 2026-27.
• Notable Features (All): Smaller notch – the TrueDepth notch width was reduced by about 20% (first design tweak since X) giving a bit more screen area in status bar (though it was slightly taller). All got the new A15 Bionic; interestingly, the A15 in 13/13 mini had a 4-core GPU, while in 13 Pro/Max a 5-core GPU (Apple enabled an extra core in Pros). This meant Pros had ~25% better graphics performance, though in real life not hugely noticeable except possibly in heavy games or ProRes encoding. Battery: across the board, capacities increased and battery life jumped significantly – e.g., iPhone 13 got about 2.5 hours more than 12, and 13 Pro Max set records with multi-day longevity for light use. Part of this was A15 efficiency, part physically larger batteries. 5G support continued (with expanded band support). Display (Regular models): 13/13 mini had the same 6.1” and 5.4” OLEDs at 60Hz, but brighter by about 28% (800 nits vs 625 nits typical). Display (Pro models): Pros finally got ProMotion 120Hz refresh rate – adaptive 10–120Hz OLED panels for super smooth scrolling and animations, which was a long-awaited feature for power users. They also got up to 1000 nits typical brightness (really vivid outdoors). Design-wise, the flat-edge look remained, with slightly rearranged internals leading to a diagonal camera layout on 13 (due to larger lenses). Colors: 13/mini came in new Pink, Blue, Midnight (black), Starlight (silver white), and Product(RED). Pros had Sierra Blue (a light icy blue) along with Graphite, Gold, Silver. Notable Limitations: Very few major drawbacks; this cycle was about addressing prior omissions (giving base models better cameras/battery, giving Pros high refresh displays and macro). The mini still had the weakest battery of the bunch, though improved over 12 mini by ~1.5 hours – yet its sales remained small. The notch, while a bit smaller, was still a notch (no fancy under-display camera or such yet). Apple also kept Lightning port again (some hoped for USB-C, but not yet). Some pros lamented base storage on Pro at 128GB restricted ProRes 4K recording (due to throughput limitations). But these are minor. Overall, the 13 series was considered very well-rounded, with the 13 Pro Max in particular often cited as 2021’s best smartphone due to its combination of performance, cameras, display, and battery.
• Notable Features (Pro Max specific): The 13 Pro and Pro Max were identical in features (unlike 12 Pro vs Pro Max which had different camera hardware). The only difference was screen and battery size. So 13 Pro Max basically was just the bigger one – and it leveraged that for unmatched battery life. Many tech reviewers called its endurance “battery champ of the year.” This consistency between Pro and Pro Max (aside from size) was appreciated by those who prefer smaller phones – you could get all the same capabilities in the 6.1” Pro.
• Unit Sales: The iPhone 13 series saw Apple’s highest revenues and profits in iPhone history up to that point. The iPhone 13 (6.1”) again dominated as the single best-selling model in many markets in 2022. The iPhone 13 Pro Max also surprisingly outsold the 13 Pro and even some base models globally – indicating a shift where the largest, most expensive iPhone was extremely popular (particularly in the US/China). Apple doesn’t reveal unit numbers, but some analysts estimate the 13 family sold slightly more than the 12 family, benefiting from both an extra quarter on sale and strong demand. Likely over 210 million units for the 13 series in total. Notably, the iPhone 13 mini was the poorest seller, reportedly <5% of sales – leading Apple to discontinue the mini after this generation. The success of the 13 line (especially the Pro Max) reinforced Apple’s emphasis on high-end features and differentiation. And of course, launching just as supply chain issues and inflation started hitting in late 2021, the strong sales showed iPhones’ resilience in demand.
• Original Launch Prices (CAD): iPhone 13 mini: $949 CAD (128GB), $1,089 (256GB), $1,359 (512GB). (Apple doubled base storage for mini and 13 to 128GB, which is great – and also dropped mini’s starting price $30 vs 12 mini). iPhone 13: $1,099 CAD (128GB), $1,239 (256GB), $1,509 (512GB). iPhone 13 Pro: $1,399 CAD (128GB), $1,539 (256GB), $1,809 (512GB), $2,079 (1TB). iPhone 13 Pro Max: $1,549 CAD (128GB), $1,689 (256GB), $1,959 (512GB), $2,229 (1TB). These prices were roughly on par with the 12 series, aside from some tweaks (lower mini price, and introduction of 1TB option on Pros adding a new high end). In fact, 13/mini were a bit cheaper than 12/mini had been, which helped drive volume. The Pro Max at 1TB crossing $2200 CAD was the priciest iPhone ever in nominal CAD. Many carriers offered promotions particularly on the 13 and Pro Max, which were top sellers. By late 2022, after iPhone 14 launch, the 13 and 13 mini also saw official price cuts (mini started disappearing though due to low demand).
• 2025 Inflation-Adjusted Prices (CAD): iPhone 13 mini (128GB): ~$1,085. iPhone 13 (128GB): ~$1,255. iPhone 13 Pro (128GB): ~$1,600. iPhone 13 Pro Max (128GB): ~$1,770. We see here that the trend of high-end iPhones retaining around the $1600-$1800 inflation-adjusted launch price continues (similar to XS, 11 Pro, 12 Pro figures). The 13 Pro/Max justified it with cutting-edge displays and cameras. The regular iPhone 13 at $1,255 adjusted is very close to where the current iPhone 16 (base model) pricing sits, implying Apple’s kept the real price relatively steady for the mainstream 6.1” model. The mini at ~$1,085 shows that even though it was cheapest, in real terms it was not “cheap” – which ultimately is a key reason the mini experiment ended. In sum, the iPhone 13 generation delivered the refinements power users wanted (ProMotion, camera leaps, battery life) and that set the stage for Apple to go even further with 14 and 15.

2022: iPhone SE (3rd generation) – 5G and a Familiar Face

The 3rd-gen iPhone SE (2022) updated the affordable SE line two years later, keeping the same iPhone 8-based design but adding 5G and the latest chip.

• Release Date: March 18, 2022
• Camera: 12 MP single rear camera (f/1.8) – effectively the same optics as the 2020 SE (which were from iPhone 8 era), but benefits from the A15 chip’s better image processing. Gained new features like Deep Fusion (mid-light detail enhancement) and Photographic Styles. Still no Night Mode (unfortunately, Apple did not enable Night Mode on SE 3’s lone camera, likely for segmentation/product reasons). Front camera: 7 MP, no change from prior SE. So camera hardware remained old, but image quality improved a bit via A15’s computational photography.
• Highest Supported iOS: Launched with iOS 15.4; upgradable to iOS 17 (and will get many more years – it has A15, same as iPhone 13, so expect support til around iOS 21 in 2028!).
• Notable Features: Externally almost indistinguishable from SE (2020) – same 4.7” Retina LCD, chunky bezels, Touch ID home button, and glass back/aluminum body. It even kept the same color options initially (Midnight, Starlight, Product RED). Internally, it jumped to A15 Bionic (the very chip from iPhone 13/13 Pro), making it extremely fast and ensuring longevity. It also added 5G support (Sub-6 5G, but not the very fastest mmWave bands, which aren’t widely used outside US anyway). Battery life was modestly improved thanks to A15 efficiency and a slightly larger battery (Apple claimed +2 hours). Essentially, this SE was about future-proofing the budget iPhone with modern internals (A15 + 5G) while keeping costs down by using the iPhone 8 chassis. Limitations: The design was really feeling dated by 2022 – large bezels and small screen turned off many mainstream buyers who are used to large full displays. The single camera without Night Mode was a letdown; by 2022 even cheap Androids had multiple lenses and dedicated night modes. The display was still LCD 60Hz, not as vibrant as modern OLEDs (though some prefer LCD’s natural colors). The 5G addition also increased price slightly. Ultimately, while it’s a fantastic performer, the aging design and camera made it a niche appeal (for Touch ID die-hards or those who truly only care about performance per dollar).
• Unit Sales: The SE 3 did not sell as strongly as Apple likely hoped. It launched to a muted response; reports suggested Apple even cut production orders due to lower demand. Analysts think it still moved in the tens of millions globally, but not as much as the 2020 SE. Possibly around 15–20 million units in 2022. Key issues: the price hike vs SE 2020, and the dated look. Many average consumers either stretched to an iPhone 11/12 or opted for an older but larger model instead of SE. That said, in markets like Japan the SE 3 was quite popular (Japan has a notable segment that likes small phones and Touch ID). It likely remains profitable as it’s cheap to make, but its sales were modest. By 2023, Apple even discontinued the 64GB option in some places and focused on 128GB, adjusting pricing.
• Original Launch Price (CAD): $579 CAD for 64GB, $649 for 128GB, $789 for 256GB. That’s actually the same as SE 2020 launch in Canada (Apple kept the CAD pricing flat even though in the US it went up $30 from $399 to $429). So in Canada, it was an even better value relatively. Still, $579 wasn’t “cheap” – for just $400 more one could get a brand-new iPhone 13 with far more modern features, leading some to skip the SE. But for an A15-powered phone under $600, it’s a good deal. Carriers often offered it free on contract or very low monthly.
• 2025 Inflation-Adjusted Price (CAD): About $600 today for the base model. This is almost exactly the same adjusted cost as the original SE 2016 – interesting symmetry (that was ~$730 at launch which is ~$600 in 2025 due to inflation). Essentially, Apple has kept the SE at roughly the same real price point over 6 years, while massively upgrading its capabilities under the hood. The SE 3 may be the last iPhone to carry the classic home-button design; rumors are the next SE will adopt Face ID/full-screen. If so, the 2022 SE is a swan song of the old style. For those who bought it, they have a phone that – though it looks old-school – performs at the level of an iPhone 13 and will continue to get updates for many years, making it a stealthily strong investment for the long run.

2022: iPhone 14, 14 Plus, 14 Pro, 14 Pro Max – Dynamic Changes and Plus Redux

In 2022, Apple’s iPhone 14 lineup brought an interesting split: the iPhone 14 and 14 Plus received more minor year-over-year upgrades, while the 14 Pro and 14 Pro Max got the headline innovations like the Dynamic Island and a new 48MP camera. Apple also discontinued the “mini” size, replacing it with a resurrected “Plus” model for big-screen lovers at a lower price than Pro Max.

• Release Dates: iPhone 14, 14 Pro, 14 Pro Max – September 16, 2022. iPhone 14 Plus – October 7, 2022 (delayed a few weeks, reportedly due to supply chain).
• Camera: iPhone 14 & 14 Plus: Dual 12 MP rear cameras – wide (f/1.5 with sensor-shift OIS) and ultra-wide (f/2.4). Essentially, the 14 inherited the improved main camera of the previous year’s 13 Pro (larger sensor, f/1.5 aperture), which meant better low-light performance compared to iPhone 13. Apple introduced the “Photonic Engine” – an enhancement in Deep Fusion pipeline that improved mid- to low-light processing on all cameras. Night mode got a bit faster. The front camera was upgraded to 12 MP with a brighter f/1.9 aperture and autofocus – the first time the selfie camera had AF, yielding sharper group selfies and videos. iPhone 14 Pro & 14 Pro Max: Triple cameras + LiDAR. Big jump on main: 48 MP wide camera (f/1.78, sensor-shift OIS) – the first resolution increase since 2015’s 12MP. By default it bins 4 pixels to 1 for 12MP output with great light capture, but it also enabled a 48MP ProRAW mode for detailed shooting. This sensor also allowed a new 2x zoom cropping from the center 12MP – effectively giving 0.5x, 1x, 2x, and 3x optical quality options (the 3x telephoto lens was 12MP f/2.8 similar to 13 Pro). Ultra-wide 12MP got a new sensor too, with improved macro and low-light (f/2.2). Overall low-light performance on 14 Pro cameras was dramatically improved (2-3x better in some cases per Apple). Front camera on Pros got the same 12MP f/1.9 with AF as the regular 14. The Pros also could shoot ProRAW at 48MP and 4K Cinematic mode (the 13 series Cinematic was capped 1080p). They also introduced an Action Mode across all models: a video stabilization mode that crops to use the full sensor like a gimbal, producing remarkably steady footage at 2.8K resolution 60fps – great for sports or running shots.
• Highest Supported iOS: Launched with iOS 16.0; currently running iOS 17 and expected to get many future updates (with A15/A16 chips, support likely till 2027-28 or beyond).
• Notable Features (14 & 14 Plus): These models reused the A15 chip (with 5-core GPU) from the 13 Pro, instead of getting A16 – a first time main new iPhones didn’t get a new chip. Apple did this to differentiate Pro vs non-Pro and manage chip supply. Nonetheless, A15 is still very powerful. The Plus model marked the return of a big 6.7” screen option at a lower price tier – essentially a 14 Plus is a 14 stretched to Max size (with a huge battery to match). The 14 Plus had the best battery life of any 2022 iPhone due to lower spec screen (60Hz) but large size. Both 14 and 14 Plus got Emergency SOS via Satellite – a new ability to send texts to emergency services when out of cellular range by connecting to satellites (free for two years). Also they introduced Crash Detection – new sensors (high-g accelerometer, gyroscope) and algorithm to detect severe car crashes and automatically call emergency services if you don’t respond. Design-wise, the 14/14 Plus looked like 13/13 Pro models (same notch, etc.) – essentially minor refinements. They also got 6GB RAM (up from 4GB in iPhone 13), aiding longevity. Notable Limitations: The iPhone 14 (non-Pro) were criticized for being minor upgrades: same overall design, same A15 performance, similar display as 13, etc. Without a mini, the starting price increased (as 14 was more expensive than 13 mini was). Some called the 14 “an iPhone 13S.” Still, the camera and RAM upgrades and new safety features were welcome, but many 13 owners sat this out. The Plus, while offering great battery, launched later which may have hurt momentum. Also, in some markets eSIM-only was an adjustment (US models of all iPhone 14 have no physical SIM tray – eSIM only).
• Notable Features (14 Pro & 14 Pro Max): Dynamic Island – the most visible new feature: the notch was replaced by a pill-shaped cutout, and Apple turned it into a fluid UI element that expands/contracts for notifications and live activities. It gave the status area a cool new purpose and was an instant hit aesthetically, spawning many copycats. The Pros also got Always-On Display for the first time – thanks to 1Hz refresh ability on the new LTPO OLED, the lock screen can dim and show widgets/clock full-time (Apple’s implementation initially showed a dimmed wallpaper which some found too on, but they later added options to black it out). The A16 Bionic chip powered the Pros, bringing efficiency for always-on and the new display engine for Dynamic Island, etc. The Pros also adopted Bluetooth 5.3. Another subtle change: the 14 Pro Max became slightly heavier and thicker – largely due to camera and battery. As with 13 series, the Pro Max and Pro were identical in features (camera etc.) aside from size. Notable Limitations: The 48MP camera while great, produced massive ProRAW files (~75MB each) which eat storage – not an issue for most as you can shoot 12MP by default. The Dynamic Island, while clever, is still a cutout and some find it intrusive for video/content (though arguably less so than notch because it’s lower). Always-On display was initially too “on” (fixed by software toggles). The A16’s gains were modest (15-20% in some benchmarks) – not a leap in feel over A15. And prices creeped up in some regions due to exchange rates (e.g., Europe). But overall, the 14 Pro models were lauded as among Apple’s best ever.
• Unit Sales: The iPhone 14 family saw a mixed performance. The iPhone 14 Pro and Pro Max were extremely popular, with Pro Max especially selling in record proportions (Apple reportedly had to reallocate production towards Pro Max due to demand). Wait times for Pro/Pro Max were long through late 2022 (exacerbated by supply issues in China), indicating hot sales – especially of the Pro Max in the US and China. Conversely, the iPhone 14 and 14 Plus underperformed expectations. The Plus in particular sold much less than anticipated (similar fate to the mini, suggesting a pricing issue – many opted to spend a bit more for 14 Pro or buy a discounted 13 instead). The 14 (non-Pro) was also a small step up from 13, so some consumers just bought discounted 13s. Reports claim Apple cut 14 Plus production within months of launch due to lukewarm demand. Overall, Apple’s iPhone revenue still grew, as more people bought the higher-priced Pros. The shift meant Apple perhaps sold fewer units but at higher ASP. Analysts estimated the proportion of Pro models reached an all-time high in the 14 cycle (around 60%+ of mix). Total iPhone 14 series sales in its first year likely around 180–190 million (a bit lower than 13 series), but revenues were strong due to Pro popularity.
• Original Launch Prices (CAD): iPhone 14: $1,099 CAD (128GB), $1,249 (256GB), $1,519 (512GB) – basically same as iPhone 13’s launch pricing. iPhone 14 Plus: $1,249 CAD (128GB), $1,399 (256GB), $1,669 (512GB). iPhone 14 Pro: $1,399 CAD (128GB), $1,549 (256GB), $1,819 (512GB), $2,089 (1TB). iPhone 14 Pro Max: $1,549 CAD (128GB), $1,699 (256GB), $1,969 (512GB), $2,239 (1TB). These were identical to 13 series pricing in Canada; Apple didn’t hike local prices for 14 (unlike some countries). The lack of a mini meant the entry point was $1,099 now. Carrier deals heavily pushed the base 14/Plus with trade-in credits, etc., but many consumers gravitated to Pros which had less discounts. By mid-2023, Apple even dropped 14 Plus price a bit on its site and carriers offered aggressive promos to move Plus inventory. The Pros held value strongly.
• 2025 Inflation-Adjusted Prices (CAD): iPhone 14 (128GB): ~$1,185. iPhone 14 Plus (128GB): ~$1,345. iPhone 14 Pro (128GB): ~$1,510. iPhone 14 Pro Max (128GB): ~$1,670. We see an interesting note: the adjusted price of 14 Pro Max (the flagship) is actually a bit lower than some earlier flagships (e.g., XS Max was ~$1,845 adj.). This might reflect some currency differences or that Canadian prices stayed flat while inflation occurred. The takeaway is Apple maintained prices so in real terms they slightly decreased. The 14 Plus at $1,345 adj. might explain its struggle – for something essentially like a bigger iPhone 13, that’s steep, and consumers responded by either going Pro or sticking to regular 14 (or older models). In any case, the 14 series will be remembered for the Dynamic Island introduction and the shifting strategy of Apple focusing upsells to Pro.

2023: iPhone 15, 15 Plus, 15 Pro, 15 Pro Max – Refinement and USB-C

The latest generation (as of 2025) is the iPhone 15 series. Key changes include the adoption of USB-C port (finally replacing Lightning), camera upgrades especially on base models, and the Pro Max gaining a periscope telephoto lens. The lineup mirrors the 14: iPhone 15, 15 Plus, 15 Pro, 15 Pro Max.

• Release Date: September 22, 2023
• Camera: iPhone 15 & 15 Plus: Big upgrade – they inherited the 48 MP main camera from iPhone 14 Pro (though not the exact same sensor, one very similar). By default, it bins to 24 MP images (Apple changed the default from 12 to 24MP for better detail). This also enables a 2x “optical quality” zoom from the 48MP sensor crop, giving the dual-camera 15 effectively three focal lengths (0.5x ultra-wide, 1x, 2x). The ultra-wide remains 12 MP f/2.4 (no change from 14). Overall, a huge leap in photo detail and low-light for non-Pro iPhones. Also new: Smart HDR 5 and improved Night mode processing with Photonic Engine tweaks. The front camera remains 12 MP with autofocus and got sharper image processing. iPhone 15 Pro: Triple camera system similar to 14 Pro: 48 MP main (but now with new coating to reduce lens flare and support for 24/28/35mm choice of default focal length), improved 12 MP ultra-wide (better low-light and sharper macro), and 3x 12 MP telephoto. The main 48MP can now shoot full 48MP HEIF (not just ProRAW) for those who want high-res but smaller files. The A17 Pro chip in 15 Pro adds hardware ray tracing and better computational photography speeds. iPhone 15 Pro Max: Same as 15 Pro for main and ultra-wide, but telephoto is replaced by a new 5x optical periscope telephoto (12 MP f/2.8, 120mm equiv.) – uses a tetraprism design to achieve 5x zoom with sensor-shift stabilization and autofocus. This gave the Pro Max a distinct camera advantage, allowing much closer shots of distant subjects than the 3x lens can. Only the Pro Max has this periscope lens in 2023.
• Highest Supported iOS: Launched with iOS 17.0; will get updates past 2030 likely (A16 and A17 chips). Currently on iOS 17 and running great, obviously.
• Notable Features (All models): USB-C port – after 11 years of Lightning, Apple moved iPhones to USB-C (partly due to EU regulations). The 15/15 Plus get USB 2.0 speeds (same 480Mbps as Lightning), while 15 Pro/Max get USB 3 (10Gbps) enabling faster data and even direct 4K60 ProRes recording to external drives. The port change is huge for standardization – now one cable can charge Macs, iPads, iPhones, etc. Also, all models feature the Dynamic Island now (no more notch on any new iPhone), making the 15/15 Plus feel more modern. Display: Same sizes and resolutions, but the 15/15 Plus hit 1600 nits peak HDR (up from 1200) and 2000 nits peak outdoor brightness (matching 15 Pro and last year’s 14 Pro) – a notable improvement in sunlight. Design: Slight redesign with contoured edges (the frame edges are slightly rounded for comfort), new internal chassis architecture for easier repairs, and back glass that’s matte on Pros (now easily removable) and color-infused glossy on base models. Pros use Grade 5 Titanium frame (switch from stainless steel) – making them lighter and more durable, and look really premium with brushed texture. Base models have aluminum frame as usual. Chip: iPhone 15/15 Plus got the A16 Bionic (last year’s Pro chip, still extremely fast). iPhone 15 Pro/Max debut A17 Pro, first 3nm chip, focusing on GPU leaps (with hardware ray tracing, enabling console-level games on iPhone). Other features: Camera software added next-gen portraits – the phones now automatically capture depth info even in regular photos when a person/pet is in frame, so you can add portrait effect later (no need to use Portrait mode at time of shooting). This effectively means every photo with a person can be turned into a nice bokeh portrait after the fact. Satellite Emergency SOS expanded to also allow requesting roadside assistance via satellite (in partnership with AAA). Battery: similar great battery life as 14 series, with Plus and Pro Max being multi-day for light use. Notable Limitations: The regular 15 models still lack ProMotion 120Hz and always-on display. The gap between A17 Pro and A16 isn’t hugely felt yet except maybe in heavy gaming. The 5x lens on Pro Max came at the cost of not having 3x – some find 5x too far for certain portraits; also its aperture 2.8 is a bit slower, but software helps. Prices especially Pro Max went up in some regions (but interestingly not in US/Canada – Apple kept base prices same in North America). Overall, not many cons – it’s a solid refinement year with that USB-C being a major long-awaited change.
• Notable Features (Pro/Pro Max specific): The Action Button replaced the mute switch on 15 Pro series – a customizable button that can still mute but also perform other shortcuts (camera launch, flashlight, etc.). This gave Pro users a new hardware control for the first time in ages. The Titanium frame and lighter weight were very well received – e.g., 15 Pro Max is ~19g lighter than 14 Pro Max, noticeable in hand. The Pro Max’s periscope lens (5x) is a distinguishing feature – targeting photography enthusiasts needing extra reach. Apple also increased base storage of Pro Max to 256GB (no 128GB option for Pro Max) essentially raising its base price by $100 (since previous 128GB tier gone). This was somewhat controversial but with camera files getting bigger, 256GB base on the top model might be justifiable.
• Unit Sales: Since these are current (as of 2025), we have trends rather than final totals. Early indications are iPhone 15 Pro and Pro Max are selling extremely well (particularly Pro Max – its unique periscope lens and titanium allure has drawn many upgraders). Wait times for Pro Max extended weeks after launch. The iPhone 15 and 15 Plus are doing better than 14/14 Plus did – likely thanks to Dynamic Island and 48MP camera making them more appealing upgrades. The 15 Plus in particular reportedly is selling better than the 14 Plus, but still not at the level of Pro Max. Apple’s strategy of feature-differentiating (A17, 5x zoom, titanium for Pros) means the Pro/Max share continues to be high – rumored around 60%+ of mix being Pros. Overall 15 series is expected to slightly outpace the 14 series in sales, aided by more people opting for high-end. We’ll know more by 2024, but it seems another successful cycle, with possibly a record revenue due to higher average selling prices (Pro Max 256GB being the “base” for that model contributes to that).
• Original Launch Prices (CAD): iPhone 15: $1,099 CAD (128GB), $1,249 (256GB), $1,519 (512GB) [same as iPhone 14 was]. iPhone 15 Plus: $1,249 CAD (128GB), $1,399 (256GB), $1,669 (512GB) [same as 14 Plus launch]. iPhone 15 Pro: $1,449 CAD (128GB), $1,619 (256GB), $1,889 (512GB), $2,159 (1TB) [this is actually $50 higher than 14 Pro was for base – Apple bumped Pro by ~$50 in Canada, though US stayed $999]. iPhone 15 Pro Max: $1,749 CAD (256GB), $1,919 (512GB), $2,189 (1TB) [since base is 256GB, the starting price in CAD is $200 higher than 14 Pro Max’s starting was – but capacity doubled. Effectively, if comparing 256GB to 256GB, it’s $1,919 vs $1,699 last year, a notable increase of $220 – Apple did raise Pro Max prices for the new camera and titanium]. So in Canada, 15 Pro models are pricier than 14 Pro models were, while 15/15 Plus stayed same. Carriers continue to offer trade-in credits and financing deals, but the top-end prices are testing consumer limits. Thus far, appetite for Pro Max remains strong even at these prices, indicating Apple’s brand power.
• 2025 Inflation-Adjusted Prices (CAD): iPhone 15 (128GB): ~$1,135. iPhone 15 Plus (128GB): ~$1,290. iPhone 15 Pro (128GB): ~$1,495. iPhone 15 Pro Max (256GB): ~$1,800. These roughly align with prior generations in real cost (slightly up for Pro Max). It shows that over the past few years, the “main” flagship (Pro) sits around $1500 inflation-adjusted, while the Pro Max/Plus in that $1700-1800 zone. The trend: people are willing to pay that, and Apple accordingly focuses features there. One can imagine future “iPhone 16 Ultra” or such pushing even higher. But for now, the iPhone 15 series offers more choice than ever, from the standard models which are now very close to last year’s Pros in capability, to the Pro Max which is nearly a small DSLR replacement. It will be exciting to see how these hold up and what comes next (foldables? more AI features?).

Each new iPhone has built on the last, and after reviewing this history, it’s clear how far they’ve come – from a single 2MP camera and 128MB of RAM to triple lenses and 8GB RAM, from 2G EDGE to 5G mmWave, from 4GB storage to 1TB, and features like Face ID, AR, and satellite comms that were sci-fi in 2007. Now, let’s rank these iPhones by their launch prices (inflation-adjusted) to see which was the priciest iPhone experience ever, and which were more economical.

📱 Ranking iPhone Models by Inflation-Adjusted Launch Price (Most to Least Expensive)

(Base model prices in CAD 2025 dollars)

• iPhone XS Max (2018) – ~$1,845
  64GB at $1,519 in 2018; positioned as ultra-premium, and still ranks as one of the costliest iPhones ever when adjusted
• iPhone 11 Pro Max (2019) – ~$1,805
  64GB at $1,519 in 2019; premium price and triple-camera debut
• iPhone 15 Pro Max (2023) – ~$1,800
  256GB base model at $1,749 in 2023; titanium frame, USB-C, and top-tier internals
• iPhone 13 Pro Max (2021) – ~$1,770
  128GB at $1,549; legendary battery life and demand
• iPhone 16 Pro Max (2024) – ~$1,760
  128GB expected at $1,549; continuing the premium trend
• iPhone XS (2018) – ~$1,675
  64GB at $1,379; smaller than Max but nearly as costly
• iPhone X (2017) – ~$1,640
  64GB at $1,319; groundbreaking OLED and Face ID
• iPhone 11 Pro (2019) – ~$1,640
  64GB at $1,379; compact Pro with triple cameras
• iPhone 13 Pro (2021) – ~$1,600
  128GB at $1,399; 120Hz ProMotion introduced
• iPhone 12 Pro Max (2020) – ~$1,655
  128GB at $1,549; 5G and massive 6.7” OLED
• iPhone 14 Pro Max (2022) – ~$1,655
  128GB at $1,549; Dynamic Island and camera upgrade
• iPhone 12 Pro (2020) – ~$1,495
  128GB at $1,399; 5G and LiDAR onboard
• iPhone 14 Pro (2022) – ~$1,495
  128GB at $1,399; Dynamic Island and ProMotion
• iPhone 15 Pro (2023) – ~$1,495
  128GB at $1,449; titanium design and A17 chip
• iPhone 7 Plus (2016) – ~$1,320
  32GB at $1,049; first dual-camera iPhone
• iPhone 6s Plus (2015) – ~$1,315
  16GB at $1,029; introduced 3D Touch
• iPhone 8 Plus (2017) – ~$1,315
  64GB at $1,059; last Plus with home button
• iPhone 12 (2020) – ~$1,335
  64GB at $1,129; 5G and OLED for the masses
• iPhone 14 Plus (2022) – ~$1,345
  128GB at $1,249; larger screen but lukewarm reception
• iPhone 13 (2021) – ~$1,255
  128GB at $1,099; affordable flagship feel
• iPhone 15 Plus (2023) – ~$1,290
  128GB at $1,249; improvement over the 14 Plus
• iPhone 7 (2016) – ~$1,130
  32GB at $899; headphone jack removed
• iPhone 6s (2015) – ~$1,150
  16GB at $899; 2GB RAM and camera bump
• iPhone 8 (2017) – ~$1,155
  64GB at $929; wireless charging added
• iPhone 14 (2022) – ~$1,185
  128GB at $1,099; mostly similar to iPhone 13
• iPhone 15 (2023) – ~$1,135
  128GB at $1,099; USB-C, camera upgrades
• iPhone 11 (2019) – ~$1,165
  64GB at $979; budget-friendly crowd favorite
• iPhone 12 mini (2020) – ~$1,155
  64GB at $979; smallest 5G iPhone
• iPhone 13 mini (2021) – ~$1,085
  128GB at $949; compact and powerful
• iPhone 6 Plus (2014) – ~$1,115
  16GB at $859; first large-screen iPhone
• iPhone 6 (2014) – ~$975
  16GB at $749; game-changing sales volume
• iPhone 5s (2013) – ~$950
  16GB at $719; Touch ID introduced
• iPhone 16e (2025) – ~$900
  128GB at $899; current mid-range model
• iPhone 4S (2011) – ~$875
  16GB at $649; Siri’s debut
• iPhone XR (2018) – ~$790
  64GB at $1,029; budget but bright and fun
• iPhone 4 (2010) – ~$900
  16GB at ~$659; Retina display debut
• iPhone 5 (2012) – ~$930
  16GB at $699; LTE and slim design
• iPhone 3GS (2009) – ~$985
  16GB at ~$699; faster and video recording added
• iPhone 3G (2008) – ~$998
  8GB at ~$699 unlocked; App Store era begins
• iPhone (2007) – ~$870
  8GB at ~$630 CAD; the revolutionary original
• iPhone SE (2016) 1st Gen – ~$730
  16GB at $579; compact and cheap
• iPhone SE (2020) 2nd Gen – ~$620
  64GB at $599; A13 chip at a great price
• iPhone SE (2022) 3rd Gen – ~$600
  64GB at $579; blazing fast, affordable
• iPhone 5c (2013) – ~$790
  16GB at $599; colorful but overpriced for what it offered

(From the ranking, the iPhone XS Max (2018) tops the list as the priciest iPhone when adjusted for inflation – that model’s launch price was exceedingly high and inflation hasn’t eroded it. Close behind are recent Pro Max models and the iPhone 11 Pro Max. At the more affordable end (bottom of list), the various iPhone SE generations, plus older models like iPhone 4S and 5c appear – these delivered new iPhone experiences at the lowest relative prices. The original iPhone (2007) sits somewhat lower than mid-pack at ~$870 – expensive then, but many later flagships have exceeded that in real terms.)

Hits and Misses: iPhone Models that Shined or Stumbled, and Why

With all these models, not every iPhone was a homerun. Some smashed sales records or defined trends, while others underperformed expectations. Here’s an analysis of a few noteworthy winners and losers and the trends behind them:

• Outstanding Performers:
  • iPhone 6 & 6 Plus (2014): This duo was a phenomenon. By finally offering large screens, Apple unlocked an absolutely massive upgrade wave – selling over 220 million and attracting many Android users who wanted bigger displays. The lesson: meeting consumer demand for form-factor changes (in this case, screen size) can unleash huge growth. The iPhone 6 also introduced Apple Pay and was a design refresh, but size was the key driver.
  • iPhone 11 (2019): Arguably the sweet spot iPhone – it wasn’t the cheapest ever, but at $699 USD it delivered almost flagship specs (same chip as Pros, dual cameras) with only a few omissions (1080p LCD and no telephoto). Consumers responded, making iPhone 11 the top seller worldwide in 2020. Its success signaled that a slightly lower-priced model with excellent battery and good enough features will vastly outsell pricier flagships. Apple repeated this strategy with iPhone 12/13 (non-Pro) and it continues to pay dividends.
  • iPhone XR (2018) & iPhone 12 (2020) & iPhone 13 (2021): Continuing the theme, these “mainline” iPhones (colorful, one step below Pro) each became the best-selling model of their year globally. The XR introduced the idea of a near-flagship in LCD form at a lower price, and it was the top-selling phone of 2019. The 12 and 13, with broad appeal, reinforced that the 6.1” standard model hits the volume sweet spot – people love a balance of price and features. Apple’s trend to give the standard models the previous year’s Pro chip (and in 15, the previous Pro’s camera) means these core models remain very compelling – a big contributor to Apple’s record revenues.
  • iPhone 13 Pro Max (2021) & iPhone 14 Pro Max (2022): These showed a trend of maximalist users willing to pay top dollar for top features. The 13 Pro Max had incredible battery life and a great camera set, making it extremely popular – it actually outsold the smaller Pro and even iPhone 13 in some quarters, a first for the largest model. The 14 Pro Max built on that with the Dynamic Island and 48MP camera, again in huge demand. Trend: There’s a growing segment (especially in US/China) that will buy the most expensive iPhone – which is why Apple keeps pushing Pro Max differentiators (like exclusive periscope lens on 15 Pro Max). These models contribute disproportionately to Apple’s profits (high ASP and margins). They essentially flipped the script from a decade ago when the biggest iPhone was a niche (e.g., 6 Plus was 25% of mix) – now the biggest is often the bestseller among Pros.
  • iPhone SE (2016): The original SE deserves a nod – while not selling in crazy high volumes relative to flagships, it punched above its weight. Apple repurposed an old design to create a $399 USD iPhone that had current-gen performance. It drew in a lot of cost-conscious buyers and emerging market customers, and extended Apple’s reach. Its success (with an estimated 30 million in first couple years) led to Apple continuing the SE line. It showed that there is consistent (if not enormous) demand for a smaller, cheaper iPhone – around 10% of iPhone buyers – which Apple can cater to with minimal R&D by recycling parts.
  • iPhone 13 family overall (2021): from mini to Pro Max, this generation had no weak link. Even the mini, while a low share, still sold ~ at least 10 million which is more than many entire Android model lineups. And the 13 and Pro/Max were stellar. Apple optimized supply and demand perfectly here, with waiting times minimal and satisfaction high. The 13 Pro Max especially got rave reviews as arguably the best smartphone of 2021. The 13 series’ across-the-board battery improvements also addressed a common consumer pain point, contributing to their strong sales and long useful life.
• Underperformers & Flops:
  • iPhone 5c (2013): Often cited as a rare flop, the 5c did not meet Apple’s sales expectations. Positioned as a cheaper, youthful option, it turned out people either wanted the best (5s) or would settle for the previous year’s actual flagship (iPhone 5, which Apple kept on sale). Its plastic build and not-so-low price (only $100 less than 5s) weren’t compelling enough. Apple learned that simply making a phone colorful and “mid-tier” wasn’t enough – many consumers either gravitate to top-tier or true budget. This flop led Apple to refocus – the next attempt at a lower cost phone was the iPhone SE, which took a different approach (compact size and low price, but flagship internals) and succeeded better.
  • iPhone 6s/6s Plus (2015): While not a flop (they sold very well, just less than iPhone 6), they’re notable for slower uptake relative to iPhone 6’s super-cycle. The “S” upgrades traditionally see a sales plateau – many who bought the big iPhone 6 didn’t feel the need to upgrade a year later, so Apple actually saw a slight year-over-year decline after the 6s launch. It highlighted the trend of lengthening upgrade cycles. Industry-wide, 2015–2016 saw smartphone market saturate and Apple’s first-ever iPhone sales decline happened in 2016 after the 6s cycle. The 6s itself was an excellent device (3D Touch, camera, etc.), but it didn’t spark the excitement the 6 did. Trend: truly new designs/features (e.g., bigger display of 6, or later the X’s OLED/FaceID) drive spikes, whereas spec bumps don’t as much.
  • iPhone 12 mini & 13 mini (2020–21): These were acclaimed by small-phone lovers and tech reviewers, but sales-wise, they underwhelmed. Apple underestimated the shift in consumer preference toward larger screens for media and battery. The mini accounted for only ~5% of iPhone 12/13 sales according to analysts – not enough to continue the variant. Many who initially wanted a small iPhone either clung to older SEs or eventually just adapted to bigger phones. The mini’s flop revealed that a loud minority wanted small phones, but the silent majority opted for bigger displays. This led to Apple cancelling the mini after 13 and reviving the Plus size in 2022.
  • iPhone 14 and 14 Plus (2022): While not failures in absolute terms (they still sold tens of millions), they were underwhelming relative to other models and to forecasts. The iPhone 14 was a minor upgrade on the 13, causing many savvy consumers either to buy the discounted iPhone 13 instead or splurge on a 14 Pro. The 14 Plus, coming a month late and priced close to Pro, suffered from the same issue – for $150 more one could get a 14 Pro with better features, making the Plus a tough sell. Reports indicated the 14 Plus was Apple’s least popular 14-series model. This misstep taught Apple that differentiation is key: by giving the 15 and 15 Plus more substantial upgrades (48MP, Dynamic Island), they aimed to avoid a repeat. It also shows the increasing stratification of Apple’s base vs Pro customers – many base-model buyers are fine saving money with an older model if the new one isn’t dramatically better, whereas Pro buyers want the latest and greatest.
  • iPhone SE (2022) 3rd Gen: This model didn’t exactly flop, but it definitely underperformed. Coming just as inflation rose and after a design that stayed static for 8 years, it failed to attract as many new buyers as the 2020 SE. The fact that Apple reportedly cut production orders and that it’s rarely advertised indicates demand was lukewarm. The targeted audience (Touch ID lovers, budget buyers) either were satiated by the 2020 SE or found the dated look a turn-off by 2022. This likely influenced Apple to rethink the next SE (rumored to be a bigger full-screen design). Trend here: consumer expectations rise – a small screen and big bezels that were acceptable in 2016 became borderline in 2022 even at midrange price. Thus, while not a disaster, the SE 3 highlights that what was once considered a “great budget iPhone” formula needed updating as tech moved on.

Key Trends and Contributing Factors:
Over the years, several trends emerge behind the hits and misses:

• Design and Form Factor Drives Upgrades: Major design changes (larger screens in 2014, OLED and no home button in 2017, new form factors like Plus/Max) clearly correlate with sales surges. Consumers respond strongly to tangible changes in look and feel. Conversely, phones that look the same as last year (e.g., iPhone 14 non-Pro, or 5s vs 5) tend to rely on the natural replacement cycle rather than creating excitement.
• Camera Advancements Are Key: Many people upgrade for a better camera. The introduction of dual cameras (7 Plus), triple cameras (11 Pro), Night Mode (iPhone 11 series), 48MP sensor (14 Pro, 15 base) – these each provided a compelling reason for photography enthusiasts and everyday users alike to buy the new model. On the other hand, models that didn’t advance camera capabilities much (e.g., iPhone 8 vs 7, or 14 vs 13) felt less urgent. The prominence of social media and visual communication means camera improvements are highly valued.
• Segmenting the Lineup Works (but Balance is Tricky): Apple’s move to offer base and Pro tiers paid off in higher overall sales and ASPs. But it’s a careful balance: the base models still need enough newness. The XR/11/12/13 base models hit that balance (new colors, modern specs at lower price), whereas the iPhone 14 didn’t (since it reused chip and design). On the flip side, offering too many options (like mini, Plus simultaneously) can dilute or confuse the lineup if not differentiated well. Apple adjusted by dropping mini and doubling down on Pro/Max differentiation.
• Pricing and Value Perception: Consumers will pay a lot for iPhones, but they need to perceive clear value. The iPhone X’s high price was accepted because it was so futuristic. The XS Max pushed it further and still found an audience (though Apple did lower iPhone prices in some markets in 2019 after XR/XS cycle, realizing they hit some limits). The failure of 5c and softness of 14 Plus show that if a phone’s value proposition isn’t clear (5c seen as too expensive for old tech, 14 Plus seen as too expensive for what it offers), consumers vote with their wallets. On the contrary, the success of iPhone 11, XR, SE 2016 show that a slightly more affordable iPhone that doesn’t feel “cheap” will attract huge numbers of buyers.
• Longevity and Saturation: As iPhones became very good and lasted longer, the upgrade cycles stretched. The 6s cycle indicated saturation – people didn’t need to upgrade yearly when the year-over-year changes were smaller. This has only increased; many people now keep phones 3-4 years. Apple has managed this by expanding the lineup (selling new phones to first-time buyers in new segments) and focusing on features like camera and battery that eventually compel upgrades. Also, the introduction of installment plans and trade-in programs in late 2010s has kept sales flowing by making that high price more palatable on a monthly basis.
• External Factors: Sometimes sales were aided or hindered by outside factors. The iPhone 12 benefited from a “5G supercycle” narrative and carrier promotions for 5G. The iPhone 14 Pro supply was hurt by factory lockdowns in China in late 2022, likely limiting its sales somewhat (demand outstripped supply). Economic factors like currency exchange and inflation have led Apple to adjust pricing or strategy (e.g., keeping older models on sale longer as cheaper alternatives).

In summary, iPhones that struck the right balance of new design, impactful features, and perceived value tended to perform exceptionally. Those that were seen as too incremental or oddly positioned for the price struggled. Fortunately for Apple, there are more hits than misses – and even the “misses” often still sold in the tens of millions, just below expectations. Apple’s ability to adapt (e.g., canceling mini, introducing more differentiation like Dynamic Island on all models) shows they respond to these trends to course-correct.

The Foldable Future and Beyond: What’s Next for iPhone?

After 18 years of iPhone evolution, what might the next 5–10 years hold? Here’s a forward-looking peek at plausible directions:

• Foldable iPhones: Samsung and others have proven foldable screens (phones that unfold into tablets) have a niche but growing market. Rumors persist that Apple is exploring foldable tech – perhaps an “iPhone Fold” or “iPhone Flip”. A foldable iPhone could either be a clamshell (compact phone that opens to a full phone, like Galaxy Z Flip) or a book-style (phone that opens to mini-iPad). If Apple can solve durability and crease issues, a foldable iPhone would be a game-changer for productivity and entertainment, essentially merging iPhone and iPad mini. Don’t expect this until the tech matures further – maybe around 2025–2026 at earliest. When it comes, Apple will emphasize a seamless iOS experience and optimized apps for the new form factor, likely with a premium price tag (today’s foldables are ~$1500–$2000). It could reinvigorate the iPhone line much like the original did, by literally bending the rules of form.
• Camera Tech Advancements: We’ve seen resolution jumps and added lenses – what’s next? Potentially, periscope zoom might come to smaller iPhones (not just Pro Max). A 10x optical zoom could appear if they can fit the optics – approaching DSLR range for far subjects. Apple is also likely working on computational photography to new extremes: perhaps multi-focal fusion (simultaneously using multiple lenses for ultra-high-detail shots). The 48MP sensor might be joined by even larger sensors or higher megapixel counts (some Androids hit 200MP). We might also see variable aperture lenses for better low-light vs. daylight performance, or liquid lens technology (using fluid to change focus length) which could eliminate the need for multiple lenses entirely by being tunable – an innovation that’s been prototyped in labs. Additionally, as AR grows, expect depth sensors (like LiDAR) to possibly appear on all models, not just Pros, to enhance AR imaging and portrait effects.
• Augmented Reality (AR) Integration: Apple’s pushing AR with things like ARKit and the upcoming Vision Pro headset. Future iPhones may serve as essential AR interfaces – perhaps we’ll see a time where you hold up your iPhone and through the camera/viewfinder you see augmented overlays seamlessly (imagine walking in a city and arrows for navigation or info bubbles on landmarks appear in real-time). They already do some of this, but it could expand. If Apple ever releases AR glasses, the iPhone will likely be the hub that processes data for them. We could even see holographic displays on iPhone or some kind of projection capability – maybe not R2-D2 style holograms, but something like an projector mode to share content on a wall or table.
• Neural Interfaces: This is more sci-fi, but research is ongoing on brain-computer interfaces. We might imagine, a decade or more out, an “iPhone Neural” where you can control certain features via thoughts or neural signals. Apple already plays in health tech (Apple Watch ECG, etc.); perhaps an advanced AirPods or headband could detect brainwave patterns to trigger commands on iPhone. It sounds far-fetched, but basic forms exist in labs. It might start simple – e.g., focusing your gaze on a UI element via glasses and “thinking click” to select, which is interpreted via neural signals. Over time, direct mental control could become the ultimate accessibility and convenience feature (though it raises privacy and ethical concerns Apple would need to carefully address).
• Portless and Buttonless iPhone: We might soon see an iPhone with no ports at all – relying on MagSafe wireless charging and wireless data transfer (or using the Smart Connector type pins perhaps). The SIM tray is gone in the US models already (eSIM only). Apple nearly removed physical SIM worldwide, likely eventually will. Physical buttons are also on the chopping block – rumor had it the iPhone 15 Pro might use solid-state haptic buttons (it didn’t happen due to technical challenges, but could in future). A fully sealed iPhone with no holes would be extremely water-resistant and durable. The Action Button on 15 Pro replaced mute; maybe the volume and power become static “buttons” with haptic feedback in a year or two. By iPhone 18 or 19, an iPhone could be totally smooth – charge it via MagSafe or future faster wireless tech, use Bluetooth/UltraWideBand for data sharing, and rely on on-screen or gesture controls for a lot. Apple will do this only if it doesn’t compromise user experience – MagSafe needs to get faster (currently 15W vs wired 30W+ – though new Qi2 standard might boost that).
• Further Personalization – Dynamic and Contextual UI: The Dynamic Island is an early step in iPhone UI becoming more fluid and glanceable. Future iPhones may expand on this – perhaps entire areas of the screen or edges become context-aware displays. Maybe the always-on display could evolve to a true “glanceable” outer screen if an iPhone were ever folded or had a wraparound display that shows notifications on the sides or back. Apple could incorporate more customization – think live widgets or app icons that morph based on time/location (we see hints of this with StandBy mode in iOS 17 turning iPhone into a smart display when charging sideways). This could go further – e.g., a projection of a keyboard or interface onto a surface using built-in pico projectors, effectively letting your iPhone turn any desk into a keyboard or any wall into a big screen for a moment.
• Connectivity and Charging: By 2030s, perhaps iPhones will use satellite connectivity not just for emergency but regular data (if satellite internet becomes viable for mobile, eliminating cellular dead zones). Charging might be truly wireless – e.g., over-the-air charging using RF or laser targeting (some experiments exist) so your phone trickle-charges in your pocket whenever you’re near a transmitter. Imagine never plugging or placing your phone down – it just charges ambiently (regulatory and safety hurdles here, but not impossible in concept).
• Biometrics and Health: Face ID will likely continue, possibly joined by under-screen Touch ID as an additional option (Apple’s been patenting under-display sensors). They may incorporate more health sensors – iPhones could maybe measure blood glucose or other vitals via the camera (some studies show you can derive pulse or blood pressure by imaging). Given Apple’s health initiatives, your iPhone might become an even more powerful health monitor – e.g., using the camera flash and sensors to detect skin lesions early, or breath analysis via microphone for respiratory health.
• Quantum leaps (far-future): If we go really far out, one could imagine projection-based interfaces – an iPhone that can project a virtual display or even a 3D hologram into space, eliminating the need for a physical screen size. Or seamless integration with neural implants – your “iPhone” might be a small device that projects directly to your retina or cortex, effectively making screens optional. These are more sci-fi and beyond the 2030 horizon, but seeds are in today’s tech. For example, Apple Vision Pro headset is a step toward spatial computing – one day that tech could miniaturize into normal glasses that pair with an iPhone in your pocket which does the heavy processing.

In the nearer term (the next few years), foldables, AR glasses, and richer AI integration seem likely paths. Apple will probably take a cautious, perfectionist approach – they aren’t first to foldables or AR glasses, but when they do come, they aim to do it best.

Imagine in 5 years you have an iPhone Fold that opens into an iPad, running iPadOS when unfolded, with a seamless Apple Pencil support – could be a hit for productivity. Or an iPhone that’s mostly a hub for your Apple AR glasses – you might use the glasses for AR overlays and the phone stays in pocket rendering things.

AI (Artificial Intelligence) and on-device machine learning will also evolve iPhone’s capabilities – maybe a more conversational Siri that proactively helps you based on context (e.g., noting your schedule and suggesting, “Leave now for your meeting, traffic is heavy, shall I pull up the route?” without being asked). The A17 Pro and beyond have neural engines that could allow more local AI – like real-time language translation in calls, advanced image recognition (your Photos app could identify and label everything automatically and accurately). Perhaps even AI-generated content: your iPhone might craft photo-realistic images or videos with simple prompts (today that requires cloud services like DALL-E or Midjourney; tomorrow your Neural Engine could do it privately on device).

• Environmental and Material Innovations: Future iPhones might use new materials – e.g., sapphire screens (Apple tried on a small scale), more recycled or bio-plastics, even self-healing materials (imagine small scratches on frame that heal with heat). They also might push further on sustainability – making iPhones easier to repair (we saw a bit with 14/15 internal redesign), or modular in some aspects (perhaps easier swap of battery or camera modules, although modular phones historically haven’t done well, but never say never). Apple has pledged carbon neutrality; perhaps a future iPhone will be marketed as fully carbon-neutral, using clean energy manufacturing and fully recycled materials.

In essence, the iPhone of the future looks to become more immersive (via AR and possibly foldable screens), more intelligent (via AI and neural interfaces), and more integrated into our environment (through wearables, IoT, and ubiquitous wireless connectivity). It may eventually not even be a “phone” as we think of it – the concept of a slab of glass might evolve into something you wear or something projected. But in whatever form, the core ideals likely persist: a device that connects you, enhances your productivity and creativity, and now more than ever, safeguards your well-being (through health and safety features).

One almost sci-fi scenario: an iPhone that you don’t even need to hold – like a small device that projects a virtual display in mid-air or directly into your eyes (through contact lenses maybe) and responds to voice or neural commands. Apple’s investments in wearables (Watch, Vision Pro) hint at a future where the iPhone could be just the hub and the interfaces are all around us – on our wrist, in our glasses, in our ears (AirPods). It’s a future where the “phone” disappears into the background, and what we have is an “Apple personal computing ecosystem” always with us.

While we’re not quite at holographic personal assistants and mind-controlled phones yet, looking back at 2007’s original iPhone – no app store, no GPS, no video, tiny screen – and comparing it to the iPhone 15 Pro Max with capabilities rivaling computers and Hollywood cameras, it’s astounding. The next 15 years will likely bring changes just as unimaginable to us now. The foldable, AR-capable, perhaps eventually wearable or implantable iPhone (or whatever it’s called by then) will keep evolving the idea of what a “phone” is.

One thing’s for sure: the iPhone’s story is far from over. As technology and human needs advance, the iPhone will continue to adapt – perhaps one day leaving the form of a phone entirely and becoming something like an “extended digital presence” we carry or wear. And when that day comes, we’ll likely look back on today’s iPhones much like we do now on the original – amazed at how far we’ve come, and excited (and maybe a little nervous) about where we’re headed.